Distilling market noise into market sense
The VisionMobile blog is a space where VisionMobile analysts and industry insiders exchange views on the fast-changing mobile market and the trends that define the future direction of telecoms.
[The next disruption in smartphones comes not from the power struggle between Apple, Google and Amazon, but from silicon. Guest author Jay Goldberg analyses the Mediatek phenomenon and discusses how the smartphone power basis is moving further down the stack]
The ‘platformisation’ of basebands
The word “platform” gets used often in the mobile business. It is a heavily loaded term, which gets thrown around a lot, up there with ‘cloud’ and ‘open’ in terms of repeated, overused terms. Despite this linguistic abuse, there is still a lot of value in having an actual platform. Businesses seek to build platforms to create some form of lock-in. Use one platform and it can become hard to move off it, creating repeat business for its owner. A platform can block out competitors, bind customers in and create valuable partnership opportunities.
We’d like to present our latest infographic, based on the latest Developer Economics report – themed around dev tools. This infographic presents some of the key findings from the published report (which is available for download here).
- 72% of developers use Android, 56% use iOS - HTML is the third most popular choice among mobile developers, 50% of whom use the HTML-based set of technologies as a deployment or development platform
- 67% of developers are below the “app poverty line” of $500 per app per month - BlackBerry and Windows Phone lagging behind in terms of monetisation, but leading platforms also have issues. 61% of iOS and 68% of Android developers are below the poverty line
- 74% of developers use two or more platforms concurrently - Multi-platform offers much better monetisation potential, as developers who use more than one platform have higher revenues than those who just use one
- Advertising is the most popular revenue model, used by 38% of developers – but subscriptions pay more
- Ad services are reaching mass adoption for developers – 34% are using at least one ad-service tool – 90% of developers use at least one third-party tool or service, with an average of 1.47 tools used concurrently
Want to be part of the next Developer Economics? Our online survey is still live (closes May 6 2013) – have your say and claim one of our great prizes!
(like our infographic? feel free to embed it – see codes below the post)
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