Distilling market noise into market sense

VisionMobile is the leading research company in the app economy. Our Developer Economics research program tracks developer experiences across platforms, revenues, apps, tools, APIs, segments and regions, via the largest, most global developer surveys.

What can a toothbrush teach us about IoT business models?

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We recently published a report showing that e-commerce doubled in popularity as a business model for Internet of Things (see Commerce of Things report for details).

But what does an ecommerce business model really mean in the case of Internet of Things? Broadly speaking, a business model describes the rationale of how an organization creates, delivers, and captures value. We add to that the question of how an organization creates a sustainable competitive advantage (a barrier to entry that is difficult to replicate by competitors).

How many IDEs does it take to create a programmer?

de11_survey_lauchIntegrated Development Environments have evolved to solve every problem a developer can have, but in recent years we’ve seen a scaling back of capabilities as developers embrace more-basic options. At VisionMobile our latest developer survey is (amongst other things) trying to find out why, though we do have some ideas on the subject.

The Rise of APIs for Non Developers

the_rise_of_apisSome years ago APIs were clearly built and branded for developers. The marketing playbook of an API first company was straightforward: sponsor developer events and send developer evangelists around the world to attend hackathons and conferences.

Messenger vs Skype vs Slack vs Telegram: How to spot the winners

slack-messenger-illustrationConversational UI and messaging bots are becoming one of the defining tech trends of 2016. The idea of mobile messaging as a B2B2C channel has been proved in China by hugely popular Tencent’s Weixin/WeChat messaging platform. Messaging dominates time people spend with their phones. Why not use messaging to connect users and businesses? This approach is being imported to The West by Facebook, Telegram, Kik, and now Microsoft, all competing for the leadership of the post-app era.

Every year software developers get less experienced

2That might sound odd, but it’s one of many conclusions draw from our biannual study, and presented in our (free) State of the Developer Nation report. Not individually of course; there’s no memory loss involved here, but the developer community is growing, and new programmers inevitably bring down the average level of experience, and that has serious implications for the future of the industry.

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