Comments on: The retail environment as a point of service discovery http://www.visionmobile.com/blog/2006/09/the-retail-environment-as-a-point-of-service-discovery/ Distilling market noise into market sense. Sun, 06 Jul 2008 16:53:09 +0000 http://wordpress.org/?v=2.3.3 By: VisionMobile :: blog :: Making money on the last mile: Introducing Channel ARPU http://www.visionmobile.com/blog/2006/09/the-retail-environment-as-a-point-of-service-discovery/#comment-38020 VisionMobile :: blog :: Making money on the last mile: Introducing Channel ARPU Mon, 14 Apr 2008 21:06:29 +0000 http://www.visionmobile.com/blog/2006/09/the-retail-environment-as-a-point-of-service-discovery/#comment-38020 [...] exploited as much as it has been in other FMCG businesses such as supermarket shelf leasing. Yet there are plenty of opportunities for leasing shelf space for promoting services using product-like visual clues (i.e. physical boxes [...] […] exploited as much as it has been in other FMCG businesses such as supermarket shelf leasing. Yet there are plenty of opportunities for leasing shelf space for promoting services using product-like visual clues (i.e. physical boxes […]

]]> By: Abhi Naha http://www.visionmobile.com/blog/2006/09/the-retail-environment-as-a-point-of-service-discovery/#comment-26624 Abhi Naha Tue, 22 Jan 2008 17:17:29 +0000 http://www.visionmobile.com/blog/2006/09/the-retail-environment-as-a-point-of-service-discovery/#comment-26624 Good idea Andreas ! Even going further why dont the operators offer the branded services when you call them/they call you to renew your contract ? Just renewed my contract with O2 and they gave me a new blackberry free of charge.If they would have offered me 'relevant' branded premium business applications pre-installed in the blackberry I would have purchased them over the phone.I like your view about making it easy to buy the branded experience. Abhi Good idea Andreas !
Even going further why dont the operators offer the branded services when you call them/they call you to renew your contract ? Just renewed my contract with O2 and they gave me a new blackberry free of charge.If they would have offered me ‘relevant’ branded premium business applications pre-installed in the blackberry I would have purchased them over the phone.I like your view about making it easy to buy the branded experience.
Abhi

]]> By: VisionMobile Forum :: Channel ARPU: a new source of revenue (mobile megatrend series) http://www.visionmobile.com/blog/2006/09/the-retail-environment-as-a-point-of-service-discovery/#comment-26132 VisionMobile Forum :: Channel ARPU: a new source of revenue (mobile megatrend series) Mon, 14 Jan 2008 08:50:51 +0000 http://www.visionmobile.com/blog/2006/09/the-retail-environment-as-a-point-of-service-discovery/#comment-26132 [...] The retail environment as a point of service discovery [...] […] The retail environment as a point of service discovery […]

]]> By: Andreas Constantinou http://www.visionmobile.com/blog/2006/09/the-retail-environment-as-a-point-of-service-discovery/#comment-14458 Andreas Constantinou Thu, 20 Sep 2007 22:42:17 +0000 http://www.visionmobile.com/blog/2006/09/the-retail-environment-as-a-point-of-service-discovery/#comment-14458 Thanks Senthil - it's not only win-win-win, but it's also straightforward to implement. I 've mentioned the idea to a few operators, but most of them have been reticent. Please spread the word. At least as consumers, we 'll hopefully see this materialise one day! Andreas Thanks Senthil - it’s not only win-win-win, but it’s also straightforward to implement. I ‘ve mentioned the idea to a few operators, but most of them have been reticent.

Please spread the word. At least as consumers, we ‘ll hopefully see this materialise one day!

Andreas

]]> By: Senthil http://www.visionmobile.com/blog/2006/09/the-retail-environment-as-a-point-of-service-discovery/#comment-14422 Senthil Thu, 20 Sep 2007 13:52:19 +0000 http://www.visionmobile.com/blog/2006/09/the-retail-environment-as-a-point-of-service-discovery/#comment-14422 I love this idea. This is a win-win for all - consumer, operator, franchisee and the consumer brand. Now these are the out-of-box ideas that will help stop declining ARPUs for operators I love this idea. This is a win-win for all - consumer, operator, franchisee and the consumer brand. Now these are the out-of-box ideas that will help stop declining ARPUs for operators

]]> By: VisionMobile Forum :: Retail idea #3: Selling hardware features http://www.visionmobile.com/blog/2006/09/the-retail-environment-as-a-point-of-service-discovery/#comment-553 VisionMobile Forum :: Retail idea #3: Selling hardware features Fri, 05 Jan 2007 13:54:56 +0000 http://www.visionmobile.com/blog/2006/09/the-retail-environment-as-a-point-of-service-discovery/#comment-553 [...] Another idea for mobile phone retail stores is selling hardware features - imagine buying a phone and then adding an FM radio capability to it at the point of sale for a modest?surcharge. Although feasible, this concept can be realised mostly in the long term. For more here-and-now ideas on retail stores see previous posts on a visual approach to selling data services?and?differentiating?at?retail?with?a?mobile?phone?health?index. Selling hardware features The consumer purchase criteria for handsets today are the style & design of the handset, the price, the features and the bundle offered by the mobile operator (in order of importance) - the importance ranking of these criteria is roughly the same globally. When it comes to features, the consumer will often ask how good the camera is (the more megapixels the better!), whether the handset can play mp3, whether you can use a bluetooth headset with it, whether it has FM radio on, etc. [...] […] Another idea for mobile phone retail stores is selling hardware features - imagine buying a phone and then adding an FM radio capability to it at the point of sale for a modest?surcharge. Although feasible, this concept can be realised mostly in the long term. For more here-and-now ideas on retail stores see previous posts on a visual approach to selling data services?and?differentiating?at?retail?with?a?mobile?phone?health?index. Selling hardware features The consumer purchase criteria for handsets today are the style & design of the handset, the price, the features and the bundle offered by the mobile operator (in order of importance) - the importance ranking of these criteria is roughly the same globally. When it comes to features, the consumer will often ask how good the camera is (the more megapixels the better!), whether the handset can play mp3, whether you can use a bluetooth headset with it, whether it has FM radio on, etc. […]

]]> By: VisionMobile Forum :: Making a difference at Retail: The mobile phone health index http://www.visionmobile.com/blog/2006/09/the-retail-environment-as-a-point-of-service-discovery/#comment-245 VisionMobile Forum :: Making a difference at Retail: The mobile phone health index Sun, 10 Dec 2006 17:14:24 +0000 http://www.visionmobile.com/blog/2006/09/the-retail-environment-as-a-point-of-service-discovery/#comment-245 [...] must-read Customised design manufacturers are here The retail environment as a point of service discovery A Peek into Radio Spectrum Economics Prioritize: Take over the world or Enjoy good margins The Brand Vector Not betting on the OMTP User interfaces and soft walled gardens Nokia must U-turn on its Symbian strategy On-Device Portals: Here to Stay Customisation vs Personalisation: Setting the record straight [...] […] must-read Customised design manufacturers are here The retail environment as a point of service discovery A Peek into Radio Spectrum Economics Prioritize: Take over the world or Enjoy good margins The Brand Vector Not betting on the OMTP User interfaces and soft walled gardens Nokia must U-turn on its Symbian strategy On-Device Portals: Here to Stay Customisation vs Personalisation: Setting the record straight […]

]]> By: VisionMobile :: Blog http://www.visionmobile.com/blog/2006/09/the-retail-environment-as-a-point-of-service-discovery/#comment-40 VisionMobile :: Blog Fri, 10 Nov 2006 23:18:38 +0000 http://www.visionmobile.com/blog/2006/09/the-retail-environment-as-a-point-of-service-discovery/#comment-40 [...] must-read Nokia must U-turn on its Symbian strategy On-Device Portals: A Space to Watch Customised design manufacturers are here Not betting on the OMTP A Peek into Radio Spectrum Economics The Twelve Stages of Handset Commercialisation The retail environment as a point of service discovery User interfaces and soft walled gardens Twelve stages of handset commercialisation [...] […] must-read Nokia must U-turn on its Symbian strategy On-Device Portals: A Space to Watch Customised design manufacturers are here Not betting on the OMTP A Peek into Radio Spectrum Economics The Twelve Stages of Handset Commercialisation The retail environment as a point of service discovery User interfaces and soft walled gardens Twelve stages of handset commercialisation […]

]]> By: Mobile Analyst Watch http://www.visionmobile.com/blog/2006/09/the-retail-environment-as-a-point-of-service-discovery/#comment-1637 Mobile Analyst Watch Thu, 01 Jan 1970 01:00:00 +0000 http://www.visionmobile.com/blog/2006/09/the-retail-environment-as-a-point-of-service-discovery/#comment-1637 <!--%kramer-pre%-->Gartner analyst Todd Kort, Craig Mathias at the Farpoint Group, Rob Enderle, at the Enderle Group and Jack Gold at J.Gold Associates via Unstrung about Nokia (NOK), RIM (RIMM) & Moto (MOT): 'Prosumer' TrinityAndreas Constantinou at VisionMobile about the retail environment as a point of service discoveryDean Bubley at Disruptive Analysis about "Seamless" is dead. Long live "Intelligent Handover"Tamara Gaffney at Telephia about Mobile TV Audience Grows 45 Percent in Q2 2006 -- News, Weather<!--%kramer-post%--> links from TechnoratiGartner analyst Todd Kort, Craig Mathias at the Farpoint Group, Rob Enderle, at the Enderle Group and Jack Gold at J.Gold Associates via Unstrung about Nokia (NOK), RIM (RIMM) & Moto (MOT): ‘Prosumer’ TrinityAndreas Constantinou at VisionMobile about the retail environment as a point of service discoveryDean Bubley at Disruptive Analysis about “Seamless” is dead. Long live “Intelligent Handover”Tamara Gaffney at Telephia about Mobile TV Audience Grows 45 Percent in Q2 2006 — News, Weather

]]> By: VisionMobile Forum http://www.visionmobile.com/blog/2006/09/the-retail-environment-as-a-point-of-service-discovery/#comment-29561 VisionMobile Forum Thu, 01 Jan 1970 01:00:00 +0000 http://www.visionmobile.com/blog/2006/09/the-retail-environment-as-a-point-of-service-discovery/#comment-29561 <!--%kramer-pre%-->The next chapter in handset customisation > Operators: service-pipes or bit-pipes ? > User interfaces and soft walled gardens > Nokia must U-turn on its Symbian strategy > Rethinking application environments >The retail environment as a point of service discovery> Read my mind: adding recommendation to the mobile search mix > Flash-Inside (R) > Bye Bye Browser > Customised design manufacturers are here > Get real: Focus on Voice not Data<!--%kramer-post%--> links from TechnoratiThe next chapter in handset customisation > Operators: service-pipes or bit-pipes ? > User interfaces and soft walled gardens > Nokia must U-turn on its Symbian strategy > Rethinking application environments >The retail environment as a point of service discovery> Read my mind: adding recommendation to the mobile search mix > Flash-Inside (R) > Bye Bye Browser > Customised design manufacturers are here > Get real: Focus on Voice not Data

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