http://www.visionmobile.com/blog/2006/10/customisation-vs-personalisation-setting-the-record-straight/ Distilling market noise into market sense. Sun, 20 Jul 2008 14:39:24 +0000 http://wordpress.org/?v=2.3.3 http://www.visionmobile.com/blog/2006/10/customisation-vs-personalisation-setting-the-record-straight/#comment-25779 Emergic: November 16, 2006 Archives Wed, 09 Jan 2008 19:42:24 +0000 http://www.visionmobile.com/blog/2006/10/customisation-vs-personalisation-setting-the-record-straight/#comment-25779 <!--%kramer-ref-pre%-->[...] VisionMobile writes in the context of the mobile industry: Customisation (as in handset customisation) is the act of modifying a ëvanillaí handset by the operator to suit the goals of the operator (or in general the service provider). Handset customisation typically involves adding a hard key that leads to the operator WAP portal, changing menus and icons, and branding the handset user interface to promote the operator brand. In that same context, we can talk about service customisation, as in branding the operatorís WAP portal to use the operatorís trademark red, orange, blue or magenta colours as a tool to appeal to the operatorís key demographic. ... Personalisation is the exact opposite of customisation. It is the act of modifying the handset or service by the user, to suit the userís own needs. Think of changing the wallpaper and ringtones to appeal to the userís taste. Or swapping the handset fascia to a bright pink or a solemn black. Or even having the user choose what shortcuts and icons to see displayed on the operator WAP portal, instead of using the operatorís one-size-fits-all content and branding. [...]<!--%kramer-ref-post%--> […] VisionMobile writes in the context of the mobile industry: Customisation (as in handset customisation) is the act of modifying a ëvanillaí handset by the operator to suit the goals of the operator (or in general the service provider). Handset customisation typically involves adding a hard key that leads to the operator WAP portal, changing menus and icons, and branding the handset user interface to promote the operator brand. In that same context, we can talk about service customisation, as in branding the operatorís WAP portal to use the operatorís trademark red, orange, blue or magenta colours as a tool to appeal to the operatorís key demographic. … Personalisation is the exact opposite of customisation. It is the act of modifying the handset or service by the user, to suit the userís own needs. Think of changing the wallpaper and ringtones to appeal to the userís taste. Or swapping the handset fascia to a bright pink or a solemn black. Or even having the user choose what shortcuts and icons to see displayed on the operator WAP portal, instead of using the operatorís one-size-fits-all content and branding. […]

]]> http://www.visionmobile.com/blog/2006/10/customisation-vs-personalisation-setting-the-record-straight/#comment-1592 Tom Hume: Business Tue, 20 Mar 2007 13:08:06 +0000 http://www.visionmobile.com/blog/2006/10/customisation-vs-personalisation-setting-the-record-straight/#comment-1592 <!--%kramer-ref-pre%-->[...] Customisation and personalisation in mobile; [...]<!--%kramer-ref-post%--> […] Customisation and personalisation in mobile; […]

]]> http://www.visionmobile.com/blog/2006/10/customisation-vs-personalisation-setting-the-record-straight/#comment-51 VisionMobile :: Blog Mon, 13 Nov 2006 17:43:58 +0000 http://www.visionmobile.com/blog/2006/10/customisation-vs-personalisation-setting-the-record-straight/#comment-51 [...] must-read A Peek into Radio Spectrum Economics Prioritize: Take over the world or Enjoy good margins The retail environment as a point of service discovery Not betting on the OMTP Nokia must U-turn on its Symbian strategy The Twelve Stages of Handset Commercialisation Customised design manufacturers are here On-Device Portals: A Space to Watch Customisation vs Personalisation: Setting the record straight User interfaces and soft walled gardens [...] […] must-read A Peek into Radio Spectrum Economics Prioritize: Take over the world or Enjoy good margins The retail environment as a point of service discovery Not betting on the OMTP Nokia must U-turn on its Symbian strategy The Twelve Stages of Handset Commercialisation Customised design manufacturers are here On-Device Portals: A Space to Watch Customisation vs Personalisation: Setting the record straight User interfaces and soft walled gardens […]

]]> http://www.visionmobile.com/blog/2006/10/customisation-vs-personalisation-setting-the-record-straight/#comment-24 tarek speaks mobile… » Blog Archive » Carnival Of The Mobilists #51 Mon, 30 Oct 2006 13:24:25 +0000 http://www.visionmobile.com/blog/2006/10/customisation-vs-personalisation-setting-the-record-straight/#comment-24 [...] Finally we come to the Post of The Week, and yet again it has been a tough choice. After a lot of thought I decided to go with the entry from Andreas Constantinou of the Vision Mobile Blog. His analysis of Customisation vs Personalisation was a very interesting read and it helped that this was a topic that I’ve been giving a lot of thought to over the past couple of weeks. Congratulations Andreas! [...] […] Finally we come to the Post of The Week, and yet again it has been a tough choice. After a lot of thought I decided to go with the entry from Andreas Constantinou of the Vision Mobile Blog. His analysis of Customisation vs Personalisation was a very interesting read and it helped that this was a topic that I’ve been giving a lot of thought to over the past couple of weeks. Congratulations Andreas! […]

]]> http://www.visionmobile.com/blog/2006/10/customisation-vs-personalisation-setting-the-record-straight/#comment-1595 Mobile Analyst Watch Thu, 01 Jan 1970 01:00:00 +0000 http://www.visionmobile.com/blog/2006/10/customisation-vs-personalisation-setting-the-record-straight/#comment-1595 <!--%kramer-pre%-->VisionMobile about Customisation vs Personalisation: Setting the record straight Dean Bubley at Disruptive Analysis about Germany - media regulation gone mad: a tax on PCs and mobiles? Nomura International analyst Richard Windsor, Carmi Levy at Info-Tech Research<!--%kramer-post%--> VisionMobile about Customisation vs Personalisation: Setting the record straight Dean Bubley at Disruptive Analysis about Germany - media regulation gone mad: a tax on PCs and mobiles? Nomura International analyst Richard Windsor, Carmi Levy at Info-Tech Research

]]> http://www.visionmobile.com/blog/2006/10/customisation-vs-personalisation-setting-the-record-straight/#comment-1593 Carnival of the Mobilists Thu, 01 Jan 1970 01:00:00 +0000 http://www.visionmobile.com/blog/2006/10/customisation-vs-personalisation-setting-the-record-straight/#comment-1593 <!--%kramer-pre%-->Concertino for Cell phones and Orchestra‚Äů SMS Text News on being a UK mobile customer today Krisse at All About Symbian on the future of radio Michael Mace at Mobile Opportunity on smartphones as PCs Andreas Constantinou of the Vision Mobile Blog on customization versus personalization Here's the poll. To vote, you'll need to enter the password mobilists. <!--%kramer-post%--> Concertino for Cell phones and Orchestra‚Äů SMS Text News on being a UK mobile customer today Krisse at All About Symbian on the future of radio Michael Mace at Mobile Opportunity on smartphones as PCs Andreas Constantinou of the Vision Mobile Blog on customization versus personalization Here’s the poll. To vote, you’ll need to enter the password mobilists.

]]> http://www.visionmobile.com/blog/2006/10/customisation-vs-personalisation-setting-the-record-straight/#comment-1594 Tom Hume Thu, 01 Jan 1970 01:00:00 +0000 http://www.visionmobile.com/blog/2006/10/customisation-vs-personalisation-setting-the-record-straight/#comment-1594 <!--%kramer-pre%--> A veritable feast of mobile links, spat onto your screens in an attempt to reach some sort of GTD nirvana within NetNewsWire: Customisation and personalisation in mobile; The Economist on how mobile is changing the landscape of politics and enabling collective organisation; Don't shrink designs to small screens! I ended at last weeks MoMo with a plea for better user experiences, but I feel increasingly that<!--%kramer-post%--> A veritable feast of mobile links, spat onto your screens in an attempt to reach some sort of GTD nirvana within NetNewsWire: Customisation and personalisation in mobile; The Economist on how mobile is changing the landscape of politics and enabling collective organisation; Don’t shrink designs to small screens! I ended at last weeks MoMo with a plea for better user experiences, but I feel increasingly that

]]> http://www.visionmobile.com/blog/2006/10/customisation-vs-personalisation-setting-the-record-straight/#comment-29606 VisionMobile Forum Thu, 01 Jan 1970 01:00:00 +0000 http://www.visionmobile.com/blog/2006/10/customisation-vs-personalisation-setting-the-record-straight/#comment-29606 <!--%kramer-pre%-->must read articles Flash Lite: Facts and Figures >Customisation vs Personalisation: Setting the record straight> The next chapter in handset customisation > Operators: service-pipes or bit-pipes ? > User interfaces and soft walled gardens > Nokia must U-turn on its Symbian strategy > Rethinking application environments<!--%kramer-post%--> must read articles Flash Lite: Facts and Figures >Customisation vs Personalisation: Setting the record straight> The next chapter in handset customisation > Operators: service-pipes or bit-pipes ? > User interfaces and soft walled gardens > Nokia must U-turn on its Symbian strategy > Rethinking application environments

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