http://www.visionmobile.com/blog/2006/12/making-a-difference-at-retail-the-mobile-phone-health-index/ Distilling market noise into market sense. Thu, 20 Nov 2008 17:22:00 +0000 http://wordpress.org/?v=2.6.2 http://www.visionmobile.com/blog/2006/12/making-a-difference-at-retail-the-mobile-phone-health-index/#comment-2965 Zune : Weekend Roundup Tue, 01 May 2007 23:51:14 +0000 http://visionmobile.com/blog/2006/12/making-a-difference-at-retail-the-mobile-phone-health-index/#comment-2965 [...] Constantinou at VisionMobile about Making a difference at Retail: The mobile phone health [...] [...] Constantinou at VisionMobile about Making a difference at Retail: The mobile phone health [...]

]]> http://www.visionmobile.com/blog/2006/12/making-a-difference-at-retail-the-mobile-phone-health-index/#comment-554 VisionMobile Forum :: Retail idea #3: Selling hardware features Fri, 05 Jan 2007 13:59:27 +0000 http://visionmobile.com/blog/2006/12/making-a-difference-at-retail-the-mobile-phone-health-index/#comment-554 [...] Another idea for mobile phone retail stores is selling hardware features - imagine buying a phone and then adding an FM radio capability to it at the point of sale for a modest?surcharge. Although feasible, this concept can be realised mostly in the long term. For more here-and-now ideas on retail stores see previous posts on a visual approach to selling data services?and?differentiating?at?retail?with?a?mobile?phone?health?index. Selling hardware features
The consumer purchase criteria for handsets today are the style & design of the handset, the price, the features and the bundle offered by the mobile operator (in order of importance) - the importance ranking of these criteria is roughly the same globally. When it comes to features, the consumer will often ask how good the camera is (the more megapixels the better!), whether the handset can play mp3, whether you can use a bluetooth headset with it, whether it has FM radio on, etc. [...] [...] Another idea for mobile phone retail stores is selling hardware features - imagine buying a phone and then adding an FM radio capability to it at the point of sale for a modest?surcharge. Although feasible, this concept can be realised mostly in the long term. For more here-and-now ideas on retail stores see previous posts on a visual approach to selling data services?and?differentiating?at?retail?with?a?mobile?phone?health?index. Selling hardware features
The consumer purchase criteria for handsets today are the style & design of the handset, the price, the features and the bundle offered by the mobile operator (in order of importance) - the importance ranking of these criteria is roughly the same globally. When it comes to features, the consumer will often ask how good the camera is (the more megapixels the better!), whether the handset can play mp3, whether you can use a bluetooth headset with it, whether it has FM radio on, etc. [...]

]]> http://www.visionmobile.com/blog/2006/12/making-a-difference-at-retail-the-mobile-phone-health-index/#comment-415 Nick Mon, 25 Dec 2006 19:34:57 +0000 http://visionmobile.com/blog/2006/12/making-a-difference-at-retail-the-mobile-phone-health-index/#comment-415 the Orange UK catalogues and a fair ammount of the presales material shows the SAR for each phone. the Orange UK catalogues and a fair ammount of the presales material shows the SAR for each phone.

]]> http://www.visionmobile.com/blog/2006/12/making-a-difference-at-retail-the-mobile-phone-health-index/#comment-1635 Mobile Analyst Watch Thu, 01 Jan 1970 01:00:00 +0000 http://visionmobile.com/blog/2006/12/making-a-difference-at-retail-the-mobile-phone-health-index/#comment-1635 <!--%kramer-pre%-->to Reach nearly $5bn by 2011, Driven by Rising Security Threat to Smarter Phones Michael Gartenberg at JupiterResearch about iPhone (AAPL) Madness is Starting Michael Gartenberg at JupiterResearch about Lessons of Zune (MSFT) Andreas Constantinou at VisionMobile about Making a difference at Retail: The mobile phone health index <!--%kramer-post%--> to Reach nearly $5bn by 2011, Driven by Rising Security Threat to Smarter Phones Michael Gartenberg at JupiterResearch about iPhone (AAPL) Madness is Starting Michael Gartenberg at JupiterResearch about Lessons of Zune (MSFT) Andreas Constantinou at VisionMobile about Making a difference at Retail: The mobile phone health index

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