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	<title>Comments on: Flash-Inside (R)</title>
	<link>http://www.visionmobile.com/blog/2007/07/flash-inside-r/</link>
	<description>Distilling market noise into market sense.</description>
	<pubDate>Sat, 17 May 2008 02:45:29 +0000</pubDate>
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		<title>By: How Adobe plans to shine a Flash Lite on a billion mobile phones</title>
		<link>http://www.visionmobile.com/blog/2007/07/flash-inside-r/#comment-18512</link>
		<dc:creator>How Adobe plans to shine a Flash Lite on a billion mobile phones</dc:creator>
		<pubDate>Thu, 25 Oct 2007 10:07:52 +0000</pubDate>
		<guid>http://www.visionmobile.com/blog/2007/07/flash-inside-r/#comment-18512</guid>
		<description>&lt;!--%kramer-ref-pre%--&gt;[...] needs to convince a phone manufacturer to pay a licensing fee for it. While Adobe has reportedly lowered that fee several times in the past several years, Kovacs said as of today, "it's priced where it [...]&lt;!--%kramer-ref-post%--&gt;</description>
		<content:encoded><![CDATA[<p><a href="http://dev.wp-plugins.org/wiki/Kramer"><img src="/blog/wp-content/plugins/kramer/kramer.php?kramer=gif-icon" class="technorati-balloon" alt="Kramer auto Pingback" style="border:0;" /></a>[&#8230;] needs to convince a phone manufacturer to pay a licensing fee for it. While Adobe has reportedly lowered that fee several times in the past several years, Kovacs said as of today, &#8220;it&#8217;s priced where it [&#8230;]</p>
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		<title>By: Andreas Constantinou</title>
		<link>http://www.visionmobile.com/blog/2007/07/flash-inside-r/#comment-8027</link>
		<dc:creator>Andreas Constantinou</dc:creator>
		<pubDate>Wed, 01 Aug 2007 14:47:19 +0000</pubDate>
		<guid>http://www.visionmobile.com/blog/2007/07/flash-inside-r/#comment-8027</guid>
		<description>Hi Tom,

Ovum forecast that 8 out of 10 new phones shipping 'today' are Java-enabled - this estimate has been around since 2005 and may apply today according to &lt;a href="http://www.java.com/en/about/brand/power_of_java.jsp" rel="nofollow"&gt;Sun's website&lt;/a&gt;. Informa's 50% forecast comes from their MAPOS report I believe. The ratio of CE device to mobile device models comes from discussions with Adobe - but I recall seeing this echoed somewhere publically too (probably in terms of Flash-certified device models). But the extrapolation of device models ratio to a device volumes ratio is a *very* crude one.

BTW, read your post and enjoyed it - good work pulling together the stats.

Andress</description>
		<content:encoded><![CDATA[<p>Hi Tom,</p>
<p>Ovum forecast that 8 out of 10 new phones shipping &#8216;today&#8217; are Java-enabled - this estimate has been around since 2005 and may apply today according to <a href="http://www.java.com/en/about/brand/power_of_java.jsp" rel="nofollow">Sun&#8217;s website</a>. Informa&#8217;s 50% forecast comes from their MAPOS report I believe. The ratio of CE device to mobile device models comes from discussions with Adobe - but I recall seeing this echoed somewhere publically too (probably in terms of Flash-certified device models). But the extrapolation of device models ratio to a device volumes ratio is a *very* crude one.</p>
<p>BTW, read your post and enjoyed it - good work pulling together the stats.</p>
<p>Andress</p>
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		<title>By: Tom Godber</title>
		<link>http://www.visionmobile.com/blog/2007/07/flash-inside-r/#comment-7889</link>
		<dc:creator>Tom Godber</dc:creator>
		<pubDate>Mon, 30 Jul 2007 12:36:18 +0000</pubDate>
		<guid>http://www.visionmobile.com/blog/2007/07/flash-inside-r/#comment-7889</guid>
		<description>Hi Andreas,

Do you have links for some of the stats you give in the penetration section?  In particular the Ovum / Informa %ages of devices with Java (I'm inclined to think its much nearer 80% than 50%, given that we've had over 2bn Java devices shipped already - double Adobe's target for 2010) and the ratio of Flash handsets to consumer electronics?  I was struggling to track some of these figures down for a post I did a while back, http://blog.masabi.com/2007/07/mobile-software-primer.html

It's a nightmare to get any kind of comparable penetration stats for platforms, it looks like I actually overestimated the Flash numbers if that 2:1 ratio is correct (they only list one consumer electronics device on the Adobe site using Flash Lite so I assumed all devices were handsets).

Interesting post though!
Tom</description>
		<content:encoded><![CDATA[<p>Hi Andreas,</p>
<p>Do you have links for some of the stats you give in the penetration section?  In particular the Ovum / Informa %ages of devices with Java (I&#8217;m inclined to think its much nearer 80% than 50%, given that we&#8217;ve had over 2bn Java devices shipped already - double Adobe&#8217;s target for 2010) and the ratio of Flash handsets to consumer electronics?  I was struggling to track some of these figures down for a post I did a while back, <a href="http://blog.masabi.com/2007/07/mobile-software-primer.html" rel="nofollow">http://blog.masabi.com/2007/07/mobile-software-primer.html</a></p>
<p>It&#8217;s a nightmare to get any kind of comparable penetration stats for platforms, it looks like I actually overestimated the Flash numbers if that 2:1 ratio is correct (they only list one consumer electronics device on the Adobe site using Flash Lite so I assumed all devices were handsets).</p>
<p>Interesting post though!<br />
Tom</p>
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		<title>By: Mobile Analyst Watch: July 23 Roundup</title>
		<link>http://www.visionmobile.com/blog/2007/07/flash-inside-r/#comment-7614</link>
		<dc:creator>Mobile Analyst Watch: July 23 Roundup</dc:creator>
		<pubDate>Wed, 25 Jul 2007 17:10:48 +0000</pubDate>
		<guid>http://www.visionmobile.com/blog/2007/07/flash-inside-r/#comment-7614</guid>
		<description>&lt;!--%kramer-ref-pre%--&gt;[...] Bubley at Disruptive Analysis about Google - why the interest in femtos?Andreas Constantinou via VisionMobile about Flash-InsideHugues De La Vergne at Gartner, Craig Mathias at The Farpoint Group and Jack Gold [...]&lt;!--%kramer-ref-post%--&gt;</description>
		<content:encoded><![CDATA[<p><a href="http://dev.wp-plugins.org/wiki/Kramer"><img src="/blog/wp-content/plugins/kramer/kramer.php?kramer=gif-icon" class="technorati-balloon" alt="Kramer auto Pingback" style="border:0;" /></a>[&#8230;] Bubley at Disruptive Analysis about Google - why the interest in femtos?Andreas Constantinou via VisionMobile about Flash-InsideHugues De La Vergne at Gartner, Craig Mathias at The Farpoint Group and Jack Gold [&#8230;]</p>
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		<title>By: The Life of Bryan &#187; Bookmarked on July 24th</title>
		<link>http://www.visionmobile.com/blog/2007/07/flash-inside-r/#comment-7568</link>
		<dc:creator>The Life of Bryan &#187; Bookmarked on July 24th</dc:creator>
		<pubDate>Wed, 25 Jul 2007 00:44:12 +0000</pubDate>
		<guid>http://www.visionmobile.com/blog/2007/07/flash-inside-r/#comment-7568</guid>
		<description>[...] VisionMobile: Flash-Inside&#8230;Flash is the tool for the job. Flash is therefore solving a short-term problem for the OEM. By adopting Flash as a tactical solution, Flash might emerge as tomorrow?s Windows.   Filed under bookmarks [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] VisionMobile: Flash-Inside&#8230;Flash is the tool for the job. Flash is therefore solving a short-term problem for the OEM. By adopting Flash as a tactical solution, Flash might emerge as tomorrow?s Windows.   Filed under bookmarks [&#8230;]</p>
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		<title>By: biskero.org</title>
		<link>http://www.visionmobile.com/blog/2007/07/flash-inside-r/#comment-7537</link>
		<dc:creator>biskero.org</dc:creator>
		<pubDate>Tue, 24 Jul 2007 13:42:37 +0000</pubDate>
		<guid>http://www.visionmobile.com/blog/2007/07/flash-inside-r/#comment-7537</guid>
		<description>[...] Here an interesting article from Andreas at VisionMobile. There are some very interesting points about Flash Lite and at the end of the post he defines Flash for mobile as &#8220;A ghost platform strategy&#8221; [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] Here an interesting article from Andreas at VisionMobile. There are some very interesting points about Flash Lite and at the end of the post he defines Flash for mobile as &#8220;A ghost platform strategy&#8221; [&#8230;]</p>
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		<title>By: TelecomTV - TelecomTV One - News</title>
		<link>http://www.visionmobile.com/blog/2007/07/flash-inside-r/#comment-7536</link>
		<dc:creator>TelecomTV - TelecomTV One - News</dc:creator>
		<pubDate>Tue, 24 Jul 2007 13:38:30 +0000</pubDate>
		<guid>http://www.visionmobile.com/blog/2007/07/flash-inside-r/#comment-7536</guid>
		<description>&lt;!--%kramer-ref-pre%--&gt;[...] as a communication method it is far superior to any other communication method.&#8221; More here.  Adobe&#8217;s Flash Lite is quickly spreading to Europe as a feature of Nokia&#8217;s S60 and recently Series 40 platforms. [...]&lt;!--%kramer-ref-post%--&gt;</description>
		<content:encoded><![CDATA[<p><a href="http://dev.wp-plugins.org/wiki/Kramer"><img src="/blog/wp-content/plugins/kramer/kramer.php?kramer=gif-icon" class="technorati-balloon" alt="Kramer auto Pingback" style="border:0;" /></a>[&#8230;] as a communication method it is far superior to any other communication method.&rdquo; More here.  Adobe&rsquo;s Flash Lite is quickly spreading to Europe as a feature of Nokia&rsquo;s S60 and recently Series 40 platforms. [&#8230;]</p>
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		<title>By: .byte-sm&#8217;s blog - Leonardo Risuleo &#187; Carnival of the Mobilists n.83</title>
		<link>http://www.visionmobile.com/blog/2007/07/flash-inside-r/#comment-7527</link>
		<dc:creator>.byte-sm&#8217;s blog - Leonardo Risuleo &#187; Carnival of the Mobilists n.83</dc:creator>
		<pubDate>Tue, 24 Jul 2007 08:10:36 +0000</pubDate>
		<guid>http://www.visionmobile.com/blog/2007/07/flash-inside-r/#comment-7527</guid>
		<description>[...] by Golden Swamp at Hogwarts magic school. There&#8217;s also a link to an interesting post by VisionMobile: &#8220;Andreas Constantinou tells us Flash Lite's mobile market penetration is second only to [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] by Golden Swamp at Hogwarts magic school. There&#8217;s also a link to an interesting post by VisionMobile: &#8220;Andreas Constantinou tells us Flash Lite&#8217;s mobile market penetration is second only to [&#8230;]</p>
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		<title>By: Thomas Menguy</title>
		<link>http://www.visionmobile.com/blog/2007/07/flash-inside-r/#comment-7491</link>
		<dc:creator>Thomas Menguy</dc:creator>
		<pubDate>Mon, 23 Jul 2007 17:54:17 +0000</pubDate>
		<guid>http://www.visionmobile.com/blog/2007/07/flash-inside-r/#comment-7491</guid>
		<description>Hi Andreas, I'll try to clarify :-):

&#62;1. Lack of MVC model in Flash: very good point. I would
&#62; say that I would also expect Flash 3.x to include screen-
&#62;based primitives (as opposed to vector-based primitives)
&#62; for more easily creating applications in the view of the
&#62; MVC.
In fact it is more than adding screen based primitives : it is really pushing a state controller, a notion of clear data binding to uncorrelate what is displayed from its storage/representation. And yes it is something where Flex is good at, flash alone with its frame based structure won't be able to scale up: doing many screens in flash to do a whole UI will always be long and difficult (as opposed to Flex/TAT/DigitalAirways/OpenLazslo/Silverlight/JavaFX/...and DHTML :-))

&#62;2. Interesting note about middleware services. Anything
&#62; specific you have in mind ?
In fact the achille heel  of those "interpreted solutions" (flash+actionscript/svg+Javascript/java) is in their access to native capabilities of the platform: how to map the C/C++ or even Java world in th eaction script world (or javascript) to expose relevant middleware to the applications: typically an application shouldn't be coded only in flash but some part may have to be C/C++ to do the tricky stuffs 99% of the usefull apps or services are in fact requiring. The achille heel of java are JSRs, for flash it is their standard APIs that will always restrict you too much (not sure about flash lite 2, but addressbook with specificities, sim application toolkits, middle telephony and many others may miss).

&#62;3. System wide view. Couldn't Adobe/OEMs sandbox the
&#62; system-wide view, i.e. restrict the access to environment 
&#62; variables ?
Env variable? really not enough :-) what do you do if you want to change th ecall state machine or how the sound is shared between two sound clients (ex: call is in the native world, mp3 player in the OEM sandbox: how to resolve the conflicts?...and more than that comply with the conflict handling specification, different for each phones?)

&#62;4. Bluestreak et al: I would say these companies are doing 
&#62;business on the back of strong applications (e.g. ESG), 
&#62;but not on the strength of their platform..

Hum, Bluestreak is for example strongly pushing its mobile APIs, but I agree for now they focus highly on very vertical services...

good discussion :-)

I have to find the time to make a recap of the UI technologies and companies around there.

Thomas</description>
		<content:encoded><![CDATA[<p>Hi Andreas, I&#8217;ll try to clarify :-):</p>
<p>&gt;1. Lack of MVC model in Flash: very good point. I would<br />
&gt; say that I would also expect Flash 3.x to include screen-<br />
&gt;based primitives (as opposed to vector-based primitives)<br />
&gt; for more easily creating applications in the view of the<br />
&gt; MVC.<br />
In fact it is more than adding screen based primitives : it is really pushing a state controller, a notion of clear data binding to uncorrelate what is displayed from its storage/representation. And yes it is something where Flex is good at, flash alone with its frame based structure won&#8217;t be able to scale up: doing many screens in flash to do a whole UI will always be long and difficult (as opposed to Flex/TAT/DigitalAirways/OpenLazslo/Silverlight/JavaFX/&#8230;and DHTML :-))</p>
<p>&gt;2. Interesting note about middleware services. Anything<br />
&gt; specific you have in mind ?<br />
In fact the achille heel  of those &#8220;interpreted solutions&#8221; (flash+actionscript/svg+Javascript/java) is in their access to native capabilities of the platform: how to map the C/C++ or even Java world in th eaction script world (or javascript) to expose relevant middleware to the applications: typically an application shouldn&#8217;t be coded only in flash but some part may have to be C/C++ to do the tricky stuffs 99% of the usefull apps or services are in fact requiring. The achille heel of java are JSRs, for flash it is their standard APIs that will always restrict you too much (not sure about flash lite 2, but addressbook with specificities, sim application toolkits, middle telephony and many others may miss).</p>
<p>&gt;3. System wide view. Couldn&#8217;t Adobe/OEMs sandbox the<br />
&gt; system-wide view, i.e. restrict the access to environment<br />
&gt; variables ?<br />
Env variable? really not enough <img src='http://www.visionmobile.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> what do you do if you want to change th ecall state machine or how the sound is shared between two sound clients (ex: call is in the native world, mp3 player in the OEM sandbox: how to resolve the conflicts?&#8230;and more than that comply with the conflict handling specification, different for each phones?)</p>
<p>&gt;4. Bluestreak et al: I would say these companies are doing<br />
&gt;business on the back of strong applications (e.g. ESG),<br />
&gt;but not on the strength of their platform..</p>
<p>Hum, Bluestreak is for example strongly pushing its mobile APIs, but I agree for now they focus highly on very vertical services&#8230;</p>
<p>good discussion <img src='http://www.visionmobile.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<p>I have to find the time to make a recap of the UI technologies and companies around there.</p>
<p>Thomas</p>
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		<title>By: Golden Swamp &#187; Blog Archive &#187; Test</title>
		<link>http://www.visionmobile.com/blog/2007/07/flash-inside-r/#comment-7490</link>
		<dc:creator>Golden Swamp &#187; Blog Archive &#187; Test</dc:creator>
		<pubDate>Mon, 23 Jul 2007 17:52:28 +0000</pubDate>
		<guid>http://www.visionmobile.com/blog/2007/07/flash-inside-r/#comment-7490</guid>
		<description>[...] applications, effectively adding a new dimension to mobility and the meaning of click-through.‚Δω VisionMobile Andreas Constantinou tells us Flash Lite&#8217;s mobile market penetration is second only to Java [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] applications, effectively adding a new dimension to mobility and the meaning of click-through.‚Δω VisionMobile Andreas Constantinou tells us Flash Lite&#8217;s mobile market penetration is second only to Java [&#8230;]</p>
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