Comments on: Mobile Megatrends 2010 http://www.visionmobile.com/blog/2010/01/mobile-megatrends-2010/?utm_source=rss&utm_medium=rss&utm_campaign=mobile-megatrends-2010 Distilling market noise into market sense. Mon, 06 Sep 2010 09:00:45 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Andreas Constantinou http://www.visionmobile.com/blog/2010/01/mobile-megatrends-2010/comment-page-1/#comment-68269 Andreas Constantinou Fri, 19 Mar 2010 10:23:02 +0000 http://www.visionmobile.com/blog/?p=1290#comment-68269 Hi Alex, Well spotted and a really good question. Service distribution (which was incorrectly labeled as retailing) is the capability to bundle a specific service to a specific handset. It's very similar to a retailing concept but on the device. For example, a global retailer will determine in which countries, which retail points (e.g. supermarkets) and where on the retail space (incl. which shelf) will a product be placed. Similarly a device manufacturer is able to determine where a particular service (and its shortcuts) will be bundled on; which device, which regions, which channels - and very importantly where on the device. However device distribution is very much underexploited today due to the inflexible nature of pre-load software customisation. However, with post-load (in-channel or post-sales) customisation coming over the next few years, OEMs can bundle services on certain devices/channels/apps and thereby 'auction' this 'real-estate' statically or dynamically to all interested parties. A very powerful business model indeed. Andreas Hi Alex,

Well spotted and a really good question.

Service distribution (which was incorrectly labeled as retailing) is the capability to bundle a specific service to a specific handset. It’s very similar to a retailing concept but on the device.

For example, a global retailer will determine in which countries, which retail points (e.g. supermarkets) and where on the retail space (incl. which shelf) will a product be placed.

Similarly a device manufacturer is able to determine where a particular service (and its shortcuts) will be bundled on; which device, which regions, which channels – and very importantly where on the device.

However device distribution is very much underexploited today due to the inflexible nature of pre-load software customisation. However, with post-load (in-channel or post-sales) customisation coming over the next few years, OEMs can bundle services on certain devices/channels/apps and thereby ‘auction’ this ‘real-estate’ statically or dynamically to all interested parties. A very powerful business model indeed.

Andreas

]]> By: Alex http://www.visionmobile.com/blog/2010/01/mobile-megatrends-2010/comment-page-1/#comment-68263 Alex Tue, 16 Mar 2010 08:47:34 +0000 http://www.visionmobile.com/blog/?p=1290#comment-68263 Andreas, very thorough and thoughtful! On slide 48, you mention Service Delivery and Service Retailing as the value chain`s components. On next slide, Service Retailing changed into Service Distribution. Two questions: 1) Are Service Retailing and Service Distribution same things?; 2) Could you please give the definition of Service Delivery and Service Distribution? It`s hard to tell the difference and I`m wondering what was your thinking in this regard? Thanks, Alex Andreas, very thorough and thoughtful! On slide 48, you mention Service Delivery and Service Retailing as the value chain`s components. On next slide, Service Retailing changed into Service Distribution. Two questions: 1) Are Service Retailing and Service Distribution same things?; 2) Could you please give the definition of Service Delivery and Service Distribution? It`s hard to tell the difference and I`m wondering what was your thinking in this regard? Thanks, Alex

]]> By: Andreas Constantinou http://www.visionmobile.com/blog/2010/01/mobile-megatrends-2010/comment-page-1/#comment-68114 Andreas Constantinou Tue, 19 Jan 2010 10:21:22 +0000 http://www.visionmobile.com/blog/?p=1290#comment-68114 Hi Jeff - indeed, we should do a webinar with selected excerpts from the Megatrends. Thanks for the tip and stay tuned :) Andreas Hi Jeff – indeed, we should do a webinar with selected excerpts from the Megatrends. Thanks for the tip and stay tuned :)

Andreas

]]> By: Jeff http://www.visionmobile.com/blog/2010/01/mobile-megatrends-2010/comment-page-1/#comment-68105 Jeff Thu, 14 Jan 2010 23:21:31 +0000 http://www.visionmobile.com/blog/?p=1290#comment-68105 Would love to see a webinar featuring this slide deck and commentary. I'd ask you to give it as a presentation at MWC but I won't be there. :) Would love to see a webinar featuring this slide deck and commentary. I’d ask you to give it as a presentation at MWC but I won’t be there. :)

]]> By: Andreas Constantinou http://www.visionmobile.com/blog/2010/01/mobile-megatrends-2010/comment-page-1/#comment-68104 Andreas Constantinou Thu, 14 Jan 2010 13:55:42 +0000 http://www.visionmobile.com/blog/?p=1290#comment-68104 Thanks Steve - it's now fixed. Thanks Steve – it’s now fixed.

]]> By: steve Zhang http://www.visionmobile.com/blog/2010/01/mobile-megatrends-2010/comment-page-1/#comment-68103 steve Zhang Thu, 14 Jan 2010 04:12:33 +0000 http://www.visionmobile.com/blog/?p=1290#comment-68103 Interesting, but I found an error, in Page 31, the definition of 2nd party and 3rd party should be switched Interesting, but I found an error, in Page 31, the definition of 2nd party and 3rd party should be switched

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