Comments on: Location 101: breaking down the market for location-based apps http://www.visionmobile.com/blog/2010/02/location-101-breaking-down-the-market-for-location-based-apps/?utm_source=rss&utm_medium=rss&utm_campaign=location-101-breaking-down-the-market-for-location-based-apps Distilling market noise into market sense. Wed, 08 Feb 2012 21:37:29 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Simon Iddings http://www.visionmobile.com/blog/2010/02/location-101-breaking-down-the-market-for-location-based-apps/comment-page-1/#comment-70259 Simon Iddings Mon, 27 Jun 2011 08:12:18 +0000 http://www.visionmobile.com/blog/?p=1348#comment-70259 Great article! This is indeed a very detailed illustration of all the various location-based apps available. While each app suits different needs of every individual, I personally think apps like AudioBoo or Flook sounds pretty cool. It’s like a localized Tripadvisor that allows you to share your views and comments on places. I would definitely want to know what my friends have to say about a particular restaurant or nightspot before checking it out. Great article! This is indeed a very detailed illustration of all the various location-based apps available. While each app suits different needs of every individual, I personally think apps like AudioBoo or Flook sounds pretty cool. It’s like a localized Tripadvisor that allows you to share your views and comments on places. I would definitely want to know what my friends have to say about a particular restaurant or nightspot before checking it out.

]]> By: Jane Sales http://www.visionmobile.com/blog/2010/02/location-101-breaking-down-the-market-for-location-based-apps/comment-page-1/#comment-68195 Jane Sales Wed, 17 Feb 2010 09:12:19 +0000 http://www.visionmobile.com/blog/?p=1348#comment-68195 Hi Chris, You make an interesting point. Since as you say, these services will not be limited to smartphones, then the main opportunity would seem to be in the mobile web. What then matters is whether the OS / device manufacturer code make the location available to the browser. (This is the case with Mobile Safari, for example.) Hi Chris,

You make an interesting point. Since as you say, these services will not be limited to smartphones, then the main opportunity would seem to be in the mobile web. What then matters is whether the OS / device manufacturer code make the location available to the browser. (This is the case with Mobile Safari, for example.)

]]> By: Chris http://www.visionmobile.com/blog/2010/02/location-101-breaking-down-the-market-for-location-based-apps/comment-page-1/#comment-68194 Chris Tue, 16 Feb 2010 18:25:42 +0000 http://www.visionmobile.com/blog/?p=1348#comment-68194 Hi Jane, Great article and fantastic summary of the space. I do want to highlight that you made no mention of network based location services which will be the next big differentiator moving forward. As Mobile Operators expose LBS API's and the location aggregator space opens up, Location services will explode in a similar manner to how SMS did when inter-carrier messaging was introduced. This will be a huge opportunity to location services but only if not ignored. I'm curious to know your perspective on the use of network based resources to enhance the services that you offer as Network based services work with ANY device and are not limited to Smartphones. Chris Hi Jane,

Great article and fantastic summary of the space.

I do want to highlight that you made no mention of network based location services which will be the next big differentiator moving forward. As Mobile Operators expose LBS API's and the location aggregator space opens up, Location services will explode in a similar manner to how SMS did when inter-carrier messaging was introduced.

This will be a huge opportunity to location services but only if not ignored.

I'm curious to know your perspective on the use of network based resources to enhance the services that you offer as Network based services work with ANY device and are not limited to Smartphones.

Chris

]]> By: Jane Sales http://www.visionmobile.com/blog/2010/02/location-101-breaking-down-the-market-for-location-based-apps/comment-page-1/#comment-68192 Jane Sales Mon, 15 Feb 2010 22:07:47 +0000 http://www.visionmobile.com/blog/?p=1348#comment-68192 Thanks Shai, but I was just illustrating with my choice of companies, rather than trying to be complete. I'd have needed a much bigger diagram to include everyone! Thanks Shai, but I was just illustrating with my choice of companies, rather than trying to be complete. I'd have needed a much bigger diagram to include everyone!

]]> By: Shai http://www.visionmobile.com/blog/2010/02/location-101-breaking-down-the-market-for-location-based-apps/comment-page-1/#comment-68191 Shai Mon, 15 Feb 2010 21:45:32 +0000 http://www.visionmobile.com/blog/?p=1348#comment-68191 good graph, a few companies that you think about adding: Aloqa Geodelic Mobile Spinach Spreezio good graph, a few companies that you think about adding:

Aloqa

Geodelic

Mobile Spinach

Spreezio

]]> By: Jane Sales http://www.visionmobile.com/blog/2010/02/location-101-breaking-down-the-market-for-location-based-apps/comment-page-1/#comment-68190 Jane Sales Mon, 15 Feb 2010 18:03:05 +0000 http://www.visionmobile.com/blog/?p=1348#comment-68190 Hi David, I'm not sure what you mean about backwards integration? As for the GPS needing WiFi, it doesn't, not on the iPhone anyway. The iPhone has what's known as "assisted GPS" - it uses both WiFi and cellular data networks to get an initial idea of where it is, which then enables it to predict the positions of the satellites in the sky and find them more quickly. You can get a GPS fix on your iPhone with all radios except GPS switched off - it's just that it will take quite a long time the first time you do it in a new location. Hi David,

I'm not sure what you mean about backwards integration?

As for the GPS needing WiFi, it doesn't, not on the iPhone anyway. The iPhone has what's known as "assisted GPS" – it uses both WiFi and cellular data networks to get an initial idea of where it is, which then enables it to predict the positions of the satellites in the sky and find them more quickly. You can get a GPS fix on your iPhone with all radios except GPS switched off – it's just that it will take quite a long time the first time you do it in a new location.

]]> By: David http://www.visionmobile.com/blog/2010/02/location-101-breaking-down-the-market-for-location-based-apps/comment-page-1/#comment-68189 David Mon, 15 Feb 2010 16:58:42 +0000 http://www.visionmobile.com/blog/?p=1348#comment-68189 Great article Jane, Segmentation was excellently done! I wonder about backwards integration. For example, smarter cameras (and I mean real cameras such as Nikon with lenses) and other products. I would also like to see that the ability to find location with GPS not require WiFi nor the phone connection. (Like when I'm in the woods with a real GPS device and there is no phone coverage. Or for iPod Touches etc that aren't connected to WiFi.) d Great article Jane,

Segmentation was excellently done!

I wonder about backwards integration. For example, smarter cameras (and I mean real cameras such as Nikon with lenses) and other products.

I would also like to see that the ability to find location with GPS not require WiFi nor the phone connection. (Like when I'm in the woods with a real GPS device and there is no phone coverage. Or for iPod Touches etc that aren't connected to WiFi.)

d

]]> By: Jane Sales http://www.visionmobile.com/blog/2010/02/location-101-breaking-down-the-market-for-location-based-apps/comment-page-1/#comment-68188 Jane Sales Mon, 15 Feb 2010 12:07:11 +0000 http://www.visionmobile.com/blog/?p=1348#comment-68188 Yes, flook (note the spelling) is available worldwide. We do suggest that you get a better experience in London or San Francisco, but it only takes a couple of what we call our "superflookers" for a city to start feeling interesting. I think we've had a few cards made in Berlin, and you'll also see "transformed" content from one of our partners, nextstop <a href="http://(www.nextstop.com)" rel="nofollow">(www.nextstop.com)</a>. Yes, flook (note the spelling) is available worldwide. We do suggest that you get a better experience in London or San Francisco, but it only takes a couple of what we call our "superflookers" for a city to start feeling interesting. I think we've had a few cards made in Berlin, and you'll also see "transformed" content from one of our partners, nextstop (www.nextstop.com).

]]> By: Stefan http://www.visionmobile.com/blog/2010/02/location-101-breaking-down-the-market-for-location-based-apps/comment-page-1/#comment-68187 Stefan Mon, 15 Feb 2010 11:53:07 +0000 http://www.visionmobile.com/blog/?p=1348#comment-68187 Sounds good to me. Is flock already available in Berlin? Sounds good to me. Is flock already available in Berlin?

]]> By: Jane Sales http://www.visionmobile.com/blog/2010/02/location-101-breaking-down-the-market-for-location-based-apps/comment-page-1/#comment-68186 Jane Sales Mon, 15 Feb 2010 11:13:11 +0000 http://www.visionmobile.com/blog/?p=1348#comment-68186 Yes, just adding some carefully chosen coupons to flook's mix of interesting local secrets near you. The thought is that if a high-end restaurant has a really good deal, then that *is* interesting enough for flook. We wouldn't show a two for one deal at McDonalds though :-) I totally agree with you about Foursquare. We have to believe that all these check-in applications are beavering away to add more depth to their experience - otherwise it does wear thin quite quickly. Yes, just adding some carefully chosen coupons to flook's mix of interesting local secrets near you. The thought is that if a high-end restaurant has a really good deal, then that *is* interesting enough for flook. We wouldn't show a two for one deal at McDonalds though :-)

I totally agree with you about Foursquare. We have to believe that all these check-in applications are beavering away to add more depth to their experience – otherwise it does wear thin quite quickly.

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