Comments on: Why Adobe Should Change its Mobile Strategy (again)

By: Guilhem Ensuque

Guilhem Ensuque — Thu, 29 Apr 2010 15:11:39 +0000

Breaking news Steve Jobs just gave his thoughts about Flash: http://www.apple.com/hotnews/thoughts-on-flash/ What he says only reinforces my points about the need for Adobe to focus on HTML5 tooling, forget about video, invest in webkit and true open source

By: Vince

Vince — Wed, 28 Apr 2010 21:28:36 +0000

Looking at the past, why did Flash win in the end against technologies like Java Applets, RealPlayer, or Quicktime? Only Flash made things like Youtube, Hulu, etc. possible. Applets, Realtime, or Quicktime were very alluring for early adopters and technology freaks, but Flash was simple and stupid enough for the masses. How can this be projected into the future? My gut-feeling tells me OVI is maybe like Realtime, how will the mobile "Flash" look like?

By: Tony Hartley

Tony Hartley — Thu, 15 Apr 2010 22:41:42 +0000

agreed, perhaps the macromedia vision was better.

By: Guilhem Ensuque

Guilhem Ensuque — Wed, 14 Apr 2010 14:37:13 +0000

Just a quick note about one of my "predictions" about the Google-Adobe co-opetition. Google will likely announce the opensourcing of the VP8 video codec next week. See: http://newteevee.com/2010/04/12/google-to-open-so...

By: Guilhem Ensuque

Guilhem Ensuque — Mon, 22 Mar 2010 08:59:20 +0000

Hello all & Thanks for the feedback on my post.

@ansca: interesting post. maybe you could elaborate why – with your founders Flash background – you chose to move to Lua Script instead of sticking to Actionscript on iPhone ?

@carmen: Coming from Appcelerator's PR agency, your praise is greatly appreciated

@Some guy: you have a point about SVG. Any insights on why the Macromedia approach superseded Adobe's SVG endeavours in mobile ?

@Raylei: notebook vs smartphone … I wouldn't think in terms of replacement. Usage scenarios are different: notebooks are great for content creation (think: writing blogs/documents/memos, graphics, photos, music, code); while smartphones are great for for content consumption and social interaction. But that's a bit off-topic …

By: Raylei

Raylei — Tue, 16 Mar 2010 03:39:45 +0000

Seems that mobile phone market is a huge cake which everyone want to share one piece. I think this is a good

phenomenon, which causes mobile phone more and more multicomponent. I'm thinking of a question-will mobile phone replace notebook completely one day?

By: Some guy

Some guy — Sun, 14 Mar 2010 06:28:41 +0000

Flash Lite was Macromedia's mobile strategy. SVG was Adobe's first mobile strategy, and their v2 was to buy Macromedia and adopt Flash and Flash Lite. Adobe's 3rd mobile strategy was to dump Flash Lite and the low to mid-range market and hope that smartphones were finally powerful enough to work well with a runtime that was designed for desktop computers.

By: carmen Hughes

carmen Hughes — Sat, 13 Mar 2010 20:31:49 +0000

I enjoyed reading this post. You provided a very objective analysis that was also comprehensive with some solid alternative strategy routes suggested. Two thumbs up.

By: ansca

ansca — Sat, 13 Mar 2010 14:18:54 +0000

This is an excellent article and I think you should also read our blog post written by our CTO Walter Luh. http://blog.anscamobile.com/2010/02/flash-iphone-... Ansca Mobile was founded by former Adobe mobile software engineers who previously led the Adobe Flash Lite engineering team, Flash Mobile Authoring and were the force behind Mobile Device Central. http://www.anscamobile.com/about/founders/