Distilling market noise into market sense

VisionMobile is the leading research company in the app economy. Our Developer Economics research program tracks developer experiences across platforms, revenues, apps, tools, APIs, segments and regions, via the largest, most global developer surveys.

The Rise of the New App Economy

We’re proud to present our latest infographic, The Rise of the new App Economy – presenting some of the key findings and insights from our Developer Economics 2012 research report (which is available for free download here).

Among other insights, the infographic presents the most popular mobile platforms for developers (and how they’ve gained or lost Mindshare in the past year). Android and iOS continue to be the most popular platforms, with a Mindshare Index of 76% and 66% respectively, while mobile web takes third place. You’ll also find the most popular screens that developers are currently targeting. Some 85% of developers today are targeting smartphones and 51% are targeting tablets – but, despite the hype, just around 8% of them target the TV screen.

The infographic also presents some sad truths about developer monetization – and how 1 in 3 developers are living below the “app poverty line”, uncovers which are the most cost-heavy platforms to develop on on and takes a look at the supply vs. demand of apps at a regional level.

Like our infographic? Feel free to embed it (embed urls below)

  • mtpleasantscvet

    I'm a visual guy, so your use of graphs was wonderful. Simply citing numbers in text just doesn't cut it. Thanks for the great display of facts.

  • Does the first Graph mean that 36% of app devs build for WinPhone and 46% build for Blackberry? I hope I'm misinterpreting it because if not it casts whole survey in doubt. Dealing with developers day in and day out as we do, and offering download services for Blackberry (WinPhone is closed), all of our informal metrics indicate that close to zero % of devs build for either of these platforms. Please clarify.

    • Hi Bill,
      The graph indicates that 34% of developers are currently using BlackBerry and 37% are currently using Windows Phone, irrespective of which platform they consider to be their 'primary'. These percentages are based on our online survey of over 1,500 developers, conducted in April 2012.

      This might indeed seem surprising, seeing as how BlackBerry is leaking Mindshare and Windows Phone has yet to make an impact in terms of market share, but there are several parameters at play here:
      1. 'Currently using' means that developers are using the platform – that does not necessarily mean that it's their main platform or that they're building apps on it. It could be the case that developers use these platforms much less frequently than other, 'mainstream' platforms they are primarily using (iOS or Android). Some of them might just be learning to code for each platform, since both platforms have quite a few differences to the Android and iOS platforms.
      2. Given that BlackBerry offers the highest revenue potential (See graph 3 – the App Poverty Line), there are still more than a few developers who publish apps for this platform. For more info on the revenue potential of each platform, you can download the full report at http://www.DeveloperEconomics.com
      3. Windows Phone has yet to reach a sizeable user base, but there are many developers who are adopting the platform as a third choice behind Android and iOS. Our survey also found that developer interest in WP is quite high and many developers are planning to adopt it, although this does not necessarily mean that they will do so. Still, there's a trend there – WP has joined the 'three-horse race' and many developers are willing to give it a shot.
      4. The native app stores of both BlackBerry and WP are quite sizeable – with tens of thousands of developers publishing apps in each store. As of June 2012, Windows Marketplace has over 100 thousand apps, while BlackBerry App World crossed the 90 thousand mark in early July – so there are many developers who are publishing apps for these two platforms. Also, Windows Marketplace has enjoyed a healthy growth over the past year, growing from just 25 thousand apps in July 2011 to over 100 thousand apps in June 2012
      5. Finally, some official figures suggest that Windows Marketplace has over 80 thousand registered developers, while BlackBerry App World plays host to over 28 thousand 'vendors'

      Hope this helps!


      • Bill Scott

        OK, thanks for the clarification!


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