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  • 30
    Oct
    2012

    Sneak preview: Developer Economics 2013

    By Andreas Pappas - 10,220 views Comments Off

    [With only one week left till the end of our Developer Economics 2013 survey, Andreas Pappas offers a sneak preview into some preliminary results.]

    Developer Economics 2013 - Developer Nation

    With less than a week to go and over 2,000 developers responding so far, this has been one of our most successful developer surveys to date. It is also our largest project so far, involving the whole team at VisionMobile, 6 sponsors and 26 media and regional partners worldwide. But we don’t want to stop here; we want to push the limits even further and with your help we can achieve this. So, if you’re a developer, take the survey – if not, please help us spread the word far and wide!

    Developer Economics reports reach over 35,000 industry members and help developers, platform vendors and other players understand trends and challenges in the app economy and make important decisions about platforms, tools, developer outreach activities and strategy.

    If you haven’t taken the survey yet, now is the chance to have your say and shape the things to come. As a bonus, we’ve got some cool gadgets to give away to a few lucky respondents. Also, all respondents are eligible for a free three-month subscription to Bugsense bug-tracking and crash reporting service.

    The Developer Economics survey shows some interesting trends so far. We won’t spoil the surprise, so we’re keeping the numbers for later on, after the survey ends and our analysis is completed. What we can reveal though are snippets from a first look into our data:

    - Advertising services are the most popular developer tools
    Ad services (including ad networks and mediation engines, e.g. AdMob) are the most popular tools, used by about a third of developers in our survey. The least popular services so far are Cross-Promotion networks and Voice services, the latter remaining a niche, used by less than 10% of all developers. If you’re a developer using these services we’d be really interested to hear from you.
    - Android developers are picking up their tablets
    Our results so far indicate a substantial increase in the number of Android developers that target tablets. This is not surprising following the release of the Nexus tablet, but it could be an indicator that Android is finally making inroads into the tablet market. Nevertheless, iOS remains the king of tablets, with an even larger number of iOS developers developing for iPads.
    - Advertising is now a more popular revenue model than pay-per downloads
    Last year the most popular revenue model was pay-per-download, used on average by 34% of developers, followed closely by advertising. The situation has now been reversed, with advertising taking the top spot among revenue models, in terms of popularity but not revenue.
    - And the best platform is …
    We asked developer to rate platforms they have already used or are planning to use against a set of attributes such as development cost, learning curve, app discoverability etc. When it comes to the best development environment the jury is split with Android and iOS fighting a very close battle. What’s your take on this?
    - How do developers decide what app to develop?
    Do developers sit around and wait for inspiration or do they pay for market research? Well, some of them do both. Others ask their users what apps they would like, while some develop me-too apps. But the majority of developers just develop the apps they want to use themselves!

    That’s all we can say for now but stay tuned for the full results. We’re planning to release really interesting data on:
    - platform mindshare
    - revenues by platform
    - revenue models that work best
    - most popular developer tools by platform & app category
    - developer tool ratings and selection criteria
    - and much, much more!

    Here’s a list of the tools included in our survey:

    Ad Networks AdColony
    AdMarvel
    AdMob
    AdWhirl
    Airpush
    Apple (iAd)
    Burstly
    Fiksu
    Flurry
    InMobi
    Inneractive
    JumpTap
    Lead Bolt
    MillenialMedia
    mOcean Mobile
    MobClix
    Nexage
    mopub
    Smaato
    warp.ly
    Back-End as a Service ACS
    Applicasa
    Apstrata
    Buddy
    CloudMine
    CloudyRec
    Deployd
    FeedHenry
    iKnode
    Kinvey
    kumulos
    mobDB
    Parse
    ScottyApp
    sencha.io
    StackMob
    Usergrid (Apigee)
    Trestle (Flurry)
    QuickBlox
    Bug Tracking Airbreak
    Apphance
    BugSense
    Crashlytics
    Crittercism
    Hockey App
    TestFlight
    Usermetrix
    Cross-Platform Tools Adobe AIR
    Appcelerator
    AppMobi
    Brightcove
    Corona
    Marmalade
    Mono
    MoSync
    PhoneGap
    Qt
    RunRev
    Sencha
    Unity
    Cross-Promo Networks adDash
    AdDuplex
    AppCircle (Flurry)
    Applifier
    AppFlood (Papaya)
    Chartboost
    clashmedia
    Fiksu
    G6Pay
    GreatPlay Network
    Jampp
    maudau
    RevMob
    SponsorPay
    Tapjoy
    W3i
    Wavex (6waves)
    User Analytics Apsalar
    Bango
    Distimo
    Flurry
    Google
    Localytics
    MobClix
    mopapp
    Testflight Live (Burstly)
    UserMetrix
    Voice Services AT&T
    Deutsche Telecom
    FonYou
    GetVocal
    HarQen
    Hoiio
    Ifbyphone
    IOVOX
    Jaduka
    Microsoft
    OneAPI
    Sendflow
    Skype
    Telefonica
    Teleku
    TringMe
    Tropo
    Twilio
    Verizon
    Vivox

    If you haven’t completed the survey yet there’s still some time to do so. We’d really like to hear about your developer experience, either via the survey or directly.

    Also, don’t forget to spread the word!

    - Andreas
    You should follow me on Twitter (@pappasandreas)

    Andreas Pappas

    Andreas Pappas

    Andreas is a Senior Analyst at VisionMobile, responsible for primary research and analysis across the company’s products. Andreas comes to VisionMobile from Ofcom, the UK’s telecoms & media regulator and competition authority, where he provided technology horizon scanning, analysis and due diligence across a range of sectors (mobile, next-generation fixed, new media). Before Ofcom, Andreas was a research engineer at BT Exact, BT’s research arm, where he was focusing on network-layer mobility and context-aware communications. Andreas is based in London, UK.

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