Distilling market noise into market sense

VisionMobile is the leading research company in the app economy. Our Developer Economics research program tracks developer experiences across platforms, revenues, apps, tools, APIs, segments and regions, via the largest, most global developer surveys.

Emerging developer opportunities in Enterprise & Productivity apps

Enterprize_developers_illustration_HDAndreas Pappas shares our latest findings, from our Business & Productivity Apps report which takes a look at developer opportunities created by emerging trends in enterprise mobility (such as bring-your-own policies and mobile SaaS) and professional and vertical app markets (e.g. healthcare apps). This market was worth $28 billion in 2013 and is set to grow to $58 billion by 2016.

Developer Economics: Ecosystem wars drawing to a close

Welcome to the brand new Developer Economics report! Now in its fourth year and 6th edition, the latest Developer Economics survey reached over 7,000+ developers across 127 countries, setting new standards in developer research.

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Get your free copy here and read about the movers and shakers in the app economy. Dive deep into our rich dataset and discover how developers select and prioritise platforms, which developer tools they use and how their choices translate to revenues.

As always, we have a lot more data available so get in touch (moredata@visionmobile.com) to get the data you need if you can’t find it in the report.

How do developers prioritise platforms? iOS vs Android vs HTML5

How do developers perceive different platforms and how is their platform choice affected by the type of apps they developed or the way they define success? Andreas Pappas looks into the data from VisionMobile’s Developer Economics survey in Q3 2013 to shed some light on these questions.

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Not long ago, the choice of a mobile platform, i.e. which mobile platform to support was a key question for developers. That question has more or less been addressed now: iOS and Android accounted for 94% of smartphone sales in Q3 2013 and there is little doubt that they will continue to dominate the market in the years to come. For organisations that require massive scale, combined with all the perks of a mobile ecosystem (monetisation, distribution, platform services), iOS and Android are the platforms of choice with a combined Mobile Developer Mindshare of over 85% based on the last Developer Economics survey in Q3 2013.

App trade: a global opportunity

As we launch our new Developer Economics survey [UPDATE: Survey now closed - results out Jan 2014], Senior Analyst Andreas Pappas quantifies the international dimension of the app economy to visualise app trade routes. With barriers to international expansion disappearing, today’s app economy knows no borders. But almost 50% of developers are not yet crossing those borders.

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One of the things that make app development attractive to developers is the relatively low effort involved in selling apps across international borders, compared to other forms of international trade. The low barriers to selling apps internationally make app development attractive even in regions where smartphone penetration and app consumption has yet to reach a level that can effectively support local app development. This is the case in Asian countries with smartphone penetration below 20%, compared to over 50% in Western Europe. To some extent, app development is even more attractive in Asian regions, as labour and other costs are lower, compared to western app economies.

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