Distilling market noise into market sense

VisionMobile is the leading research company in the app economy. Our Developer Economics research program tracks developer experiences across platforms, revenues, apps, tools, APIs, segments and regions, via the largest, most global developer surveys.

Self-driving cars are about platforms, not about cars

There is growing consensus that fully autonomous cars will become a reality by 2020. Google self-driving cars have driven over 1.2 million miles. Elon Musk, Tesla CEO, predicted in September 2015 that Tesla cars will have fully autonomous capability in 3 years. Zvi Aviram, CEO of MobileEye, a supplier of self-driving systems to many car makers, expects their technology will support fully autonomous driving by 2019.

Messaging apps: From counting users to counting bots

Enterprize_developers_illustration_HDBack in 2008, Nokia sold 468 million phones making the company the undisputed king of the mobile phone market with over 40% market share. This same year, Apple sold little over 10 million iPhones and launched iPhone App Store with just 500 third party apps. By the end of 2010, when Apple App Store had over 300,000 apps, it became clear to all including Nokia that the number of apps is much more important than the number of devices. Apps drive demand for phones creating network effects between users and 3rd party developers. Smartphone users attract developers. Developer create apps. Apps attract more users, which attract more developers.

Facebook’s next pivot

Facebook is now starting to hit physical limits to its digital growth. Facebook’s average revenue per user in the “rest of the world”, where most user growth is coming from, is 10 times lower than the average revenue per user in North America ($0.80 vs. $8.32 per user respectively). To grow its business Facebook needs to look into business models beyond advertising and app installs, especially in emerging economies.

Skate to where IoT is going to be, not where it has been

IoT companies that focus on wrong types of innovation will be left behind. Wayne Gretzky, a legendary athlete, explained why he was so good at the fast-paced game of hockey:

I skate to where the puck is going to be, not where it has been.

The mobile market is a powerful example: Nokia, BlackBerry, Microsoft, Palm and many others missed the market shift and were left behind. The same will be true for the Internet of Things (IOT): five years from now the IOT market will be very different from what it is today.

Page 1 of 612345...Last »