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The surprising business model of OTT2 messaging apps

04 OTT2 messaging appsIn the first part of this two-part blog post, we introduced a second tidal wave of mobile ecosystems (after Android/iOS), mobile-first and twice over-the-top (OTT²): messaging apps. OTT² ecosystems drive engagement by commoditizing hardware, apps and services. In part 2, Stijn Schuermans explores the unexpected way in which the engagement from messaging apps is monetized. (Hint: it’s not advertising.)

From 4 to 4000 apps: disruption deja-vu in the car industry?

Automotive-report_illustration_webWhat if cars were like mobile phones? There are some eerie similarities between the approaches of car makers in 2014, and operators and handset makers in 2008. Will car makers be disrupted in the same way that the mobile industry was? Senior analyst Stijn Schuermans shares his feeling of deja-vu.

OTT2: the second tidal wave of mobile ecosystems

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The mobile space is about to be shaken up again. Get ready for the second tidal wave of mobile ecosystems to reshuffle the market. These powerful new ecosystems are mobile-first and twice over-the-top (OTT²): they are built on top of telco services and on top of app platforms.

Flip of fortunes: making devices compatible with apps

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There used to be a time when developers worked hard to make their apps compatible with devices. Nowadays, device makers are working hard to make handsets and tablets compatible with apps. How did this flip of fortunes come about?

Flappy Bird vs Angry Birds – a tale of Hobbyists and Hunters

Here are the stories of two successful birds on the app store. See if you can spot the difference.

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Flappy Bird was a mobile game developed by Dong Nguyen, a Vietnamese indie game developer, in a few evenings after work. He launched the game in May 2013, but only 7 months later (in January) did it unexpectedly gain immense traction. It reached the top of the US charts, and Nguyen was reportedly earning about $50,000 per day from ads. He couldn’t cope with the pressure and abusive comments however, saying it “ruined his simple life”, and removed the game from the app store on February 10th.

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