Distilling market noise into market sense

VisionMobile is the leading research company in the app economy. Our Developer Economics research program tracks developer experiences across platforms, revenues, apps, tools, APIs, segments and regions, via the largest, most global developer surveys.

A proven model for targeting IoT developers

iot developer segmentation

 
What if you could identify a handful of developer personas, or segments, each with a very distinct set of needs and interests? What if on top of that set of developer personas you also had some guidance as to how to address each one of them, what to include in your outreach campaigns targeted at them in order to make them more effective?

1000 skills: Amazon Alexa as a metaphor for the IoT developer community

iot segmentation
Alexa is a centerpiece of Amazon’s Smart Home push, and quickly growing to become one of the most promising attempts at making a successful Smart Home hub, connecting all other devices around the house together. What’s more, Amazon has opened Alexa to developers, who can incorporate it in their own devices as well as add new functionality to the assistant, in the form of so-called Skills (services, integrations, or use cases).

91% of IoT developers use Open source

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Did you know that 91% of IoT developers use open source technology in their projects ? Our latest Premium report in the IoT series –Open source in the Internet of Things -not only confirms the figure but also sheds light to a number of tools and strategies that developers employ for open source, open hardware and open data.

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