Distilling market noise into market sense

VisionMobile is the leading research company in the app economy. Our Developer Economics research program tracks developer experiences across platforms, revenues, apps, tools, APIs, segments and regions, via the largest, most global developer surveys.

Clash of industry cultures: how a data mindset will transform Industrial IoT

ch1The industrial world is undergoing a fundamental metamorphosis. Every industrial company has become a software and data company, overnight. In our latest report, the Industrial IoT Landscape 2015, we bring data on the 1M+ Industrial IoT developers in the world today, and we show that the winning Industrial IoT developer ecosystems are already emerging.

Skate to where IoT is going to be, not where it has been

IoT companies that focus on wrong types of innovation will be left behind. Wayne Gretzky, a legendary athlete, explained why he was so good at the fast-paced game of hockey:

I skate to where the puck is going to be, not where it has been.

The mobile market is a powerful example: Nokia, BlackBerry, Microsoft, Palm and many others missed the market shift and were left behind. The same will be true for the Internet of Things (IOT): five years from now the IOT market will be very different from what it is today.

How Soon Is Now For The Mobile Web?

This may be the year when the mobile web apps finally go mainstream. Or, at least, their hybrid cousins will.VM92_1000Not because the technology will finally be ready. For most apps, it already is. Rather, the web will finally hit the big time with mobile apps precisely because we’ll talk about it less and use it more.

What the Internet of Things is NOT about

iot-megatrends-1It seems that if your company doesn’t have an IoT strategy nowadays, you might as well quit. But not just any strategy will do. Let’s look at some of the hot topics in IoT today that are unlikely to make a dent in market adoption. Here are some insights from our most recent publication, IoT Developer Megatrends – a short publication on the most important trends for IoT.

Top 5 VisionMobile articles for 2013

With 2013 drawing to a close, we’d like to present you with the top articles from our blog for this past year – and wish you a happy and productive 2014! So, without further ado, here are the top 5 VisionMobile articles for 2013 – enjoy!

5. Developer Economics: App market forecasts 2013-2016

by Andreas Pappas
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The global app economy was worth $ 53Bn in 2012, and expected to rise to $ 143Bn in 2016. As part of our new Developer Economics: App Economy Forecasts 2013-2016 report, Senior Analyst, Andreas Pappas, examines developer population, platforms, revenues, and revenue models and shows how app store sales are just a small part of the app economy. Read the full article.

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