Distilling market noise into market sense

VisionMobile is the leading research company in the app economy. Our Developer Economics research program tracks developer experiences across platforms, revenues, apps, tools, APIs, segments and regions, via the largest, most global developer surveys.

Beyond the ‘chatbot’ – The messaging quadrant

illustrationThese days everyone and their uncle is talking about chatbots as the next thing after apps. But ‘Chatbot’ is a rather poor name for explaining the changes taking hold in mobile. ‘Chatbots’ are a mental model suited to developers. The term means very little to users. Besides, ‘chatbots’ represent only a small part of what is happening in the messaging space.

The Rise of APIs for Non Developers

the_rise_of_apisSome years ago APIs were clearly built and branded for developers. The marketing playbook of an API first company was straightforward: sponsor developer events and send developer evangelists around the world to attend hackathons and conferences.

Messenger vs Skype vs Slack vs Telegram: How to spot the winners

slack-messenger-illustrationConversational UI and messaging bots are becoming one of the defining tech trends of 2016. The idea of mobile messaging as a B2B2C channel has been proved in China by hugely popular Tencent’s Weixin/WeChat messaging platform. Messaging dominates time people spend with their phones. Why not use messaging to connect users and businesses? This approach is being imported to The West by Facebook, Telegram, Kik, and now Microsoft, all competing for the leadership of the post-app era.

Cloud & Desktop Developer Landscape

infographic-thumbHow are desktop and cloud development evolving? We’ve prepared an infographic with some key insights that can help you better understand the cloud and desktop developer landscape, based on our recent report focusing on the topic. Here are some of the key insights…

Netscape’s dreams are finally becoming reality

Back in the 1990’s, during the first great browser war, we were assured that our web browser would soon be the only platform we would need. Applications would dynamically download and the single-click hyperlink would simplify interfacing to the point where computing was accessible to the masses.

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