Distilling market noise into market sense

VisionMobile is the leading research company in the app economy. Our Developer Economics research program tracks developer experiences across platforms, revenues, apps, tools, APIs, segments and regions, via the largest, most global developer surveys.

How Soon Is Now For The Mobile Web?

This may be the year when the mobile web apps finally go mainstream. Or, at least, their hybrid cousins will.VM92_1000Not because the technology will finally be ready. For most apps, it already is. Rather, the web will finally hit the big time with mobile apps precisely because we’ll talk about it less and use it more.

What the Internet of Things is NOT about

iot-megatrends-1It seems that if your company doesn’t have an IoT strategy nowadays, you might as well quit. But not just any strategy will do. Let’s look at some of the hot topics in IoT today that are unlikely to make a dent in market adoption. Here are some insights from our most recent publication, IoT Developer Megatrends – a short publication on the most important trends for IoT.

Top 5 VisionMobile articles for 2013

With 2013 drawing to a close, we’d like to present you with the top articles from our blog for this past year – and wish you a happy and productive 2014! So, without further ado, here are the top 5 VisionMobile articles for 2013 – enjoy!

5. Developer Economics: App market forecasts 2013-2016

by Andreas Pappas
web_Forecasts (2)
The global app economy was worth $ 53Bn in 2012, and expected to rise to $ 143Bn in 2016. As part of our new Developer Economics: App Economy Forecasts 2013-2016 report, Senior Analyst, Andreas Pappas, examines developer population, platforms, revenues, and revenue models and shows how app store sales are just a small part of the app economy. Read the full article.

The Art of One-line Pitching: A Study of AngelList

[An AngelList study about the top companies being referenced by startups in their one-line pitching. VisionMobile Sales Operation Manager, Chris Eleftheriadis, shares his insights on how nowadays startups communicate their value proposition to investors]

The Art of One-line Pitching: A Study of AngelList

Startups are abundant today – addressing every imaginable user need, and often in unconventional ways. Many of today’s startups, from e-commerce to healthcare, are combining many “business patterns” – social, mobile, media, marketplaces, gamification, reputation systems, and many more. And there lies the challenge: how do you communicate your startup’s value proposition in a one-line elevator pitch? Very often your elevator pitch will determine if you can get a meeting with an investor, or the number of positives from a partner onboarding campaign. This challenge of crafting a short, memorable, meaningful one-line elevator pitch has led startups to use more creative techniques such as referring or comparing to established startup success stories. Call it LinkedIn for X, AirBnB for Y, eBay for Z.

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