Distilling market noise into market sense

VisionMobile is the leading research company in the app economy. Our Developer Economics research program tracks developer experiences across platforms, revenues, apps, tools, APIs, segments and regions, via the largest, most global developer surveys.

New Segmentation report just out

We’re happy to announce the launch of our new Developer Segmentation report!

What’s new: On top of comparing and profiling segments, our new report also examines the evolution of developer segments and what that implies for the future of the app economy and the mix of the developer population. We also discuss where developers turn for guidance and therefore where to find them and how to engage them. We examine shifts in the behaviour and success perceptions of all segments, comparing 2014 and 2013 trends. Finally, we also present the key features of new developers making the transition into mobile and their influence on future trends.

The report is available for purchase here: http://vmob.me/DS3Q14WN

Prize winners from the Oct/Nov 2014 DE survey

We’ve just finished the draw of prize winners from our latest Developer Economics survey (October/November 2014). The free report with key findings from the survey will be published in Feb 2015 – so stay tuned!

Travis S, Canada – @PicoFoundry (iPhone 6)
Majid Khosravi, UK – @majkhosravi (Google Nexus 5)
Andy Dent, Australia – @andydentperth (Nokia Lumia 925)
Ross Sheriton, Canada – @rosscheriton (Oculus Rift Developers Kit Dk2)
Christian Witts, South Africa – @christianwitts (Parrot AR.Drone 2.0 Elite Edition Quadricopter)
Richard Moore, UK – @moore_rich (Nest Learning Thermostat, 2nd Generation)
Huayuan S (Samsung Gear Live Smartwatch)
Katerina Gridina, Germany (Fitbit)
Lim Zheng Hong, Singapore (CanaKit Raspberry Pi B+ Ultimate Starter Kit)

Also – check out a nice project conducted by Stratos Botsaris on the Raspberry Pi he won in one of our previous surveys!

Latest Developer Economics report just published!

We just published the new Developer Economics Q3 2014 report – this is the 7th report in our research series! The full report is available for free download!
Based on a survey of 10,000+ app developers, the 7th edition Developer Economics: State of the Developer Nation Q3 2014 research report investigates the latest trends and discusses platforms, languages, consumer vs. enterprise revenues, as well as developer tools and segments.

UK App Economy report

We’re happy to unveil our latest research report – the UK App Economy 2014 charts the mobile app economy in the region, investigating revenues, jobs, the profile of the British app developer, and how the UK can provide better opportunities for developers. Get a free copy of the report here: www.vmob.me/UKAE14WN

This report will give you a snapshot of the mobile app industry in the UK, presenting an overview of the market in terms of size and revenues, as well as insights into the average size and geo distribution of developers in the UK. The UK App Economy also sketches the profile of mobile app developers in the country, presenting demographics, but also average revenues, app categories and attitudes. Finally, this report shows how app developers rate funding, training and policy in the country, and where they see room for improvement.

IoT industry report

We’ve just launched a new report, disseminating the IoT industry – you can download it for free here: www.vmob.me/IOT14WN

The key lesson from the smartphone revolution is that Apple and Google won not by product features, but by creating networks of entrepreneurs. These networks of entrepreneurs unlocked new demand by creating countless of apps and devices that no single company could ever imagine, let alone create on its own. This entrepreneur-driven demand has created a smartphone market that is several times bigger than the pre-iPhone one could ever become. The same will happen in the Internet of Things.

Our new report tells the story of how developer-entrepreneurs can push the IoT market to unpredicted heights, and how smart IoT ecosystem winners will reap enormous gains by leveraging developer innovations to boost their core business.

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