The survival of large enterprises calls for innovation. It requires continually creating a new set of businesses to sustain growth and profit. Guest author Avner Mor identifies five crucial ingredients that senior management should use to succeed in their innovation program recipe.
Innovation exists in the form of ideas, innovation leaders and teams. Everyone talks innovation. Yet we see more and more opportunities missed by large enterprises to leverage their enormous assets – technologies, brands, relationships and routes-to-market – within their internal innovation programs. Innovation programs are constantly being established and funded, but months pass and success is often not materialized. I have seen quite a few testaments to this through my years at several global corporates and startups.