Distilling market noise into market sense

VisionMobile is the leading research company in the app economy. Our Developer Economics research program tracks developer experiences across platforms, revenues, apps, tools, APIs, segments and regions, via the largest, most global developer surveys.

Facebook’s next pivot

Facebook is now starting to hit physical limits to its digital growth. Facebook’s average revenue per user in the “rest of the world”, where most user growth is coming from, is 10 times lower than the average revenue per user in North America ($0.80 vs. $8.32 per user respectively). To grow its business Facebook needs to look into business models beyond advertising and app installs, especially in emerging economies.

Clash of industry cultures: how a data mindset will transform Industrial IoT

ch1The industrial world is undergoing a fundamental metamorphosis. Every industrial company has become a software and data company, overnight. In our latest report, the Industrial IoT Landscape 2015, we bring data on the 1M+ Industrial IoT developers in the world today, and we show that the winning Industrial IoT developer ecosystems are already emerging.

Skate to where IoT is going to be, not where it has been

IoT companies that focus on wrong types of innovation will be left behind. Wayne Gretzky, a legendary athlete, explained why he was so good at the fast-paced game of hockey:

I skate to where the puck is going to be, not where it has been.

The mobile market is a powerful example: Nokia, BlackBerry, Microsoft, Palm and many others missed the market shift and were left behind. The same will be true for the Internet of Things (IOT): five years from now the IOT market will be very different from what it is today.

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