Operators have been trying for ages to launch mobile banking schemes hoping to create new revenue opportunities for themselves. T-Mobile’s latest attempt, dubbed Mobile Money, offers a refreshing new perspective on the space. Drawing on the playbook of innovators like Google and Amazon, T-Mobile uses two strategies that are indeed quite un-carrier-like. Analyst Stijn Schuermans explains.
Many people that follow what’s going on in mobile might have shrugged their shoulders at T-Mobile’s announcement of the new Mobile Money service. “Un-carrier brings its revolution to personal finance; frees consumers from Outrageous fees!”, titled the press release. An enjoyable bit of drama, but nothing new, right? After all, operators have been trying for ages to launch mobile payment and banking schemes. Remember all the NFC buzz of the last few years? Direct competitor Sprint launched its Mobile Wallet (a very similar service) back in May 2013, leading Forbes to label T-Mobile as “The Late Adopter That Picks Up The Innovation Kudos”.