Distilling market noise into market sense

VisionMobile is the leading research company in the app economy. Our Developer Economics research program tracks developer experiences across platforms, revenues, apps, tools, APIs, segments and regions, via the largest, most global developer surveys.

Will developers stop playing the app lottery?

image00[How long will developers be loyal to ecosystems that seemingly set them up for failure? The odds are clearly stacked against developers as most of them struggle to make a living. The sustainability of co-creator ecosystems is in serious peril, it would seem. A look at other lottery-like industries provides an explanation, and a surprising perspective.]

The cross-platform platform: Facebook’s developer strategy

VM_OSWars[When Facebook was first listed on the stock exchange in 2012, investors were concerned. Had the company missed the mobile wave? 5 years after the launch of the iPhone, most of Facebook’s revenues still came from desktop. Zuckerberg’s team recovered. Today mobile already represents 60% of revenues, and Facebook is about to double down. Apps will become a central part of the social network’s monetisation of mobile. Stijn Schuermans shines a light on Facebook’s new mobile developer strategy.]

Emerging developer opportunities in Enterprise & Productivity apps

Enterprize_developers_illustration_HDAndreas Pappas shares our latest findings, from our Business & Productivity Apps report which takes a look at developer opportunities created by emerging trends in enterprise mobility (such as bring-your-own policies and mobile SaaS) and professional and vertical app markets (e.g. healthcare apps). This market was worth $28 billion in 2013 and is set to grow to $58 billion by 2016.

[Report] The EU App Economy: 530,000 jobs and rising

The rise of app ecosystems has put the US in the front seat of the mobile industry, a place once held by Europe with its strong pedigree in mobile technology. However, Europe continues to be a major force in mobile app ecosystems, with its contribution to the global app economy being second only to the US. With competition from high-growth markets rising, Europe needs to become a global hub for mobile startups in order to maintain this position.

European App Economy

The economic crisis that has plagued Europe for the past few years, has had and continues to have a major impact on the labour market, particularly in the South. Unemployment rates in Southern Europe exceed 25% with youth unemployment surpassing 50%.

Yet, the app economy has been expanding rapidly; as indicated in our latest report, the DOWNLOAD REPORT commissioned by ACT4apps and co-authored with Plum Consulting, Europe is a major force in the global app ecosystem and is directly responsible for over 500,000 jobs in the EU28 region. The report was hailed as a “wake-up call” for the EU by European Commission vice president Neelie Kroes, who is responsible for the EU digital agenda.

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