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Emerging developer opportunities in Enterprise & Productivity apps

Enterprize_developers_illustration_HDAndreas Pappas shares our latest findings, from our Business & Productivity Apps report which takes a look at developer opportunities created by emerging trends in enterprise mobility (such as bring-your-own policies and mobile SaaS) and professional and vertical app markets (e.g. healthcare apps). This market was worth $28 billion in 2013 and is set to grow to $58 billion by 2016.

[Report] The EU App Economy: 530,000 jobs and rising

The rise of app ecosystems has put the US in the front seat of the mobile industry, a place once held by Europe with its strong pedigree in mobile technology. However, Europe continues to be a major force in mobile app ecosystems, with its contribution to the global app economy being second only to the US. With competition from high-growth markets rising, Europe needs to become a global hub for mobile startups in order to maintain this position.

European App Economy

The economic crisis that has plagued Europe for the past few years, has had and continues to have a major impact on the labour market, particularly in the South. Unemployment rates in Southern Europe exceed 25% with youth unemployment surpassing 50%.

Yet, the app economy has been expanding rapidly; as indicated in our latest report, the European App Economy commissioned by ACT4apps and co-authored with Plum Consulting, Europe is a major force in the global app ecosystem and is directly responsible for over 500,000 jobs in the EU28 region. The report was hailed as a “wake-up call” for the EU by European Commission vice president Neelie Kroes, who is responsible for the EU digital agenda.

Developer Economics: App market forecasts 2013-2016

The global app economy was worth $ 53Bn in 2012, and expected to rise to $ 143Bn in 2016. As part of our new Developer Economics: App Economy Forecasts 2013-2016 report, Senior Analyst, Andreas Pappas, examines developer population, platforms, revenues, and revenue models and shows how app store sales are just a small part of the app economy.

web_Forecasts

In the past few years the mobile industry has experienced a powerful upheaval sparked by the launch of the first iPhone and the creation of the first, true app ecosystem. This event brought about a gradual restructuring of the mobile value chain and a steady shift in value from the traditional pillars of the mobile economy, telco services and mobile handsets into app ecosystems. This emerging component of the value chain is what we call the “mobile app economy” and it represents the fastest growing area in the mobile value chain today and will continue to do so in the foreseeable future.

Dr. Google and Mr. Android

[Google announced changes to Android management last week. With around 500 million current users now, the mobile operating systems seems set on its course of reaching 1 billion users by later next year. Android still has many troubles though including fragmentation, rising security concerns, ambivalence in its relationship with hardware partners and ongoing developer monetization issues.  Sheer numbers may wash away these problems, but many questions remain.]

Last week important news came out of Android. Andy Rubin who had founded the company and later ran it after the acquisition by Google announced that he was moving on to unspecified new projects within Google.  The company had very little to say on the matter beyond that, and the void was filled with speculation. Google made several other changes to management and products last week. The company provided a lot more background on these and they quickly took up the headlines.

Which apps make money?

[Which apps make money - and how? Andreas Pappas takes another look at the results of VisionMobile's Developer Economics 2012 survey and comes up with interesting new insights on app monetisation: how does app revenue vary by app-category and by country? Is there a correlation between time spent developing an app and they money it makes?]

VisionMobile - which apps make money

In Developer Economics 2012 we discussed app revenues and how they vary across platforms. We found that overall, around half of all app developers that are interested in making money did not earn a sustaining income, i.e. they were below the “poverty line”, which we drew at $500 per month per app. Of course the real poverty line will vary widely across countries and regions: while $500 per month may not be enough for a San Francisco-based developer, it could be more than enough for a developer based in Bangalore where average living cost is less than a third, according to Numbeo.

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