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VisionMobile is the leading research company in the app economy and mobile business models. Our research and workshops help clients compete and win in their rapidly changing industries.

The changing landscape of app discovery

[The explosive growth of app ecosystems is creating serious bottlenecks in app discovery that only popular apps can overcome. Having 700 thousand apps is great for platform vendors, but not so great for developers, whose apps are lost in the heap. Andreas Pappas takes a look at the app discovery problem and considers whether social discovery is a better solution than the alternatives available today]

This article is also published in our newly launched Developer Economics Portal – where you can find more solutions to the app discovery issue.

VisionMobile - The changing landscape of app discovery

One of the greatest marketing challenges facing developers is being discovered, i.e. breaking through app store congestion and in front of user eyeballs. With Google Play and App Store now reporting over 700 thousand listed apps, browsing through these is ineffective, if at all possible. In fact, large app stores and the entire mobile application space are increasingly resembling the web when it comes to discovering content: it’s a jungle out there.

Discovery kills distribution: why the web needs a new leader

[Apple and Google have locked app discovery and distribution within their app stores. VisionMobile's Andreas Constantinou explains how Facebook is using the web to disintermediate Apple/Google and why the web needs a new leader]. The platform duopoly. In just the space of 3 years, the mobile platforms landscape has changed from an election race to…

Developer Economics 2011 – Why app stores are a one-way street

[Which are the top app distribution channels for developers? Which platforms offer the highest revenue potential? In this part 2 of our 3-part Developer Economics blog series, Marketing Manager Matos Kapetanakis looks at how app stores have effectively re-written the distribution landscape] App Store Boulevard Since the launch of Apple’s App Store in 2008, developers…

[Infographic] The Mobile Developer Journey

The Mobile Developer Journey A few months ago, VisionMobile published Developer Economics 2010 and Beyond, a research report that tracked the entire mobile developer journey, from app design and platform selection to market delivery and monetization. Now, we’re proud to present the entire Mobile Developer Journey on a single infographic. Developer Economics 2010 and Beyond…

The Snowball Effect of Mobile Application Analytics

[It takes time for your eyes to adjust when you've been blind-sighted for so long. Especially if you are an entire industry. Research Director Andreas Constantinou dissects the market of Application Analytics and discusses why it's the most underhyped market sector in mobile] Application analytics has been one the surprises in the mobile industry radar. It’s a…

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