Distilling market noise into market sense

VisionMobile is the leading research company in the app economy. Our Developer Economics research program tracks developer experiences across platforms, revenues, apps, tools, APIs, segments and regions, via the largest, most global developer surveys.

ARM – The Android of Silicon

[The PC processor market is very different to the mobile processor market. While the former is dominated by Intel, the mobile market has a whole host of companies participating, and Intel is a minor participant there. To understand why, VisionMobile analyst Stijn Schuermans looks at the requirements for silicon products in each market.]

Two silicon markets, two silicon champions

In the processor market for PCs, competition is based on performance, i.e. processor speed. In the processor market for mobile devices, companies compete based on design flexibility: the ability to tune the processor to the device’s capabilities. As a result, the two markets are structured differently. This article is based on a Mobile Insider report we published in March  2012 – you can download the report here