[The next smartphone disruption comes not from the power struggle between Apple, Google and Amazon, but from silicon. Guest author Jay Goldberg analyses the Mediatek phenomenon and discusses how the smartphone power basis is moving further down the stack]
The ‘platformisation’ of basebands
The word “platform” gets used often in the mobile business. It is a heavily loaded term, which gets thrown around a lot, up there with â€˜cloud’ and â€˜open’ in terms of repeated, overused terms. Despite this linguistic abuse, there is still a lot of value in having an actual platform. Businesses seek to build platforms to create some form of lock-in. Use one platform and it can become hard to move off it, creating repeat business for its owner. A platform can block out competitors, bind customers in and create valuable partnership opportunities.