Distilling market noise into market sense

VisionMobile is the leading research company in the app economy and mobile business models. Our research and workshops help clients compete and win in their rapidly changing industries.

Will developers stop playing the app lottery?

image00[How long will developers be loyal to ecosystems that seemingly set them up for failure? The odds are clearly stacked against developers as most of them struggle to make a living. The sustainability of co-creator ecosystems is in serious peril, it would seem. A look at other lottery-like industries provides an explanation, and a surprising perspective.]

How Samsung enlists developers to make sense of health data

Samsung Simband Health SensorsSamsung unveiled its vision on mobile health. The company wants to provide the “voice of your body” with two new intiatives: a sensor-packed Simband device for protoyping next-gen wearables, and the SAMI cloud platform that enables developers to generate insights from health data. The vision is spot-on when it comes to making software entrepreneurs the new heroes of health. Analyst Stijn Schuermans asks the question: what’s next for mHealth?

The cross-platform platform: Facebook’s developer strategy

VM_OSWars[When Facebook was first listed on the stock exchange in 2012, investors were concerned. Had the company missed the mobile wave? 5 years after the launch of the iPhone, most of Facebook’s revenues still came from desktop. Zuckerberg’s team recovered. Today mobile already represents 60% of revenues, and Facebook is about to double down. Apps will become a central part of the social network’s monetisation of mobile. Stijn Schuermans shines a light on Facebook’s new mobile developer strategy.]

Developer Economics: Ecosystem wars drawing to a close

Welcome to the brand new Developer Economics report! Now in its fourth year and 6th edition, the latest Developer Economics survey reached over 7,000+ developers across 127 countries, setting new standards in developer research.

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Get your free copy here and read about the movers and shakers in the app economy. Dive deep into our rich dataset and discover how developers select and prioritise platforms, which developer tools they use and how their choices translate to revenues.

As always, we have a lot more data available so get in touch (moredata@visionmobile.com) to get the data you need if you can’t find it in the report.

The Language of Talking to Developers: The Importance of Outcome-Based Segmentation

Why outcome-based segmentation should be the cornerstone of developer outreach strategies. VisionMobile’s Data and Operations Manager, Christina Voskoglou, explains why everyone running a developer program should focus on outcome-based segmentation and not technologies, demographics and platforms.

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00 Shooting the duck

Two statisticians were hunting for ducks by a creek. Spotting one taking off behind a bush both hunters fired simultaneously: The first man’s shot fell 1 meter too low while his friend’s shot flew 1 meter too high. Thrilled, they dropped their rifles and started congratulating each other, hopping about, happily chanting: “We got it on average, we got it on average!”. The duck, even happier than the statisticians, had of course in the meanwhile flown away to safety.

This is a lesson on how working with averages is a sure-fire strategy to miss your targets. There is no average person. And there’s no average developer.

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