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VisionMobile is the leading research company in the app economy and mobile business models. Our research and workshops help clients compete and win in their rapidly changing industries.

Connecting the next 5 billion users: Emerging markets and the need for new business models

[With so much excitement about smartphone growth, we often forget that the biggest opportunity still lies ahead, in connecting the next 5 billion smartphone users to Internet and apps. Guest author Tom Christian Gotschalksen talks about the idiosyncrasies of emerging markets, and the business model innovations that are needed to close the smartphone gap]

Business model innovations for connecting the next 5B users

Smartphone growth has taken the wireless market by storm, having exceeded the one billion mark back in October. The US and western European markets for smartphones are about to saturate, and with those also the related industries of apps, content and mobile Internet connectivity.

Now US carriers are looking for growth outside of US, and Internet heavyweights like Twitter, Google and Facebook are targeting emerging markets where the remaining five billion users are still to connect to apps and the Internet.

In Asia, Africa and Latin America there is a wave of new, aspiring digital natives. They are enabled by $50 smartphones, and the burgeoning second hand smartphone markets, creating a huge demand for Internet services, apps, games, and Internet connectivity.

But there are two important challenges in connecting the next 5 billion smartphone users to the Internet and apps. It’s the business models behind data and handset subsidies, which are in dire need of innovation.

Turning openness into a competitive advantage

A few weeks ago in association with Ericsson we published the Telco Innovation Toolbox paper. The paper introduces ten economics and strategy frameworks that help operators to accelerate their “digital” strategies, make the right innovation investments and avoid costly mistakes. Previous posts published on our blog explained the economics of telco disruption. Today’s post focuses on how telcos need to respond to remain relevant and discover growth opportunities.

Freeing voice by challenging century-old assumptions

You can download the DOWNLOAD REPORT.

Turning openness into a competitive advantage

“Open” can mean different things to different people. Standardization and interoperability (a form of openness) were among the key factors that allowed mobile telephony and SMS to scale and achieve ubiquitous cross-carrier capabilities.

From Skyper to Passpoint: The Renaissance of Wi-Fi Innovation

[With WiFi being more than 10-years old, you might think that it's become dated. Think again; in the last 2 years WiFi has seen a renaissance of innovation from numerous companies like DeviceScape, Instabridge, Karma, LIFX, Lockitron, Twine, WeFi, Wiman.me and many others. Guest author Niklas Agevik reviews the initiatives behind the resurgence of WiFi innovation and the reasons behind it].

VisionMobile - the Renaissance of Wi-Fi Innovation

Wi-Fi is now over 10 years old, but a new wave of innovation is leveraging those same technology foundations. Why? Firstly, the smartphone revolution has created 100 of millions of Wi-Fi endpoints. In addition, Wi-Fi has become too ubiquitous to ignore. It’s also unregulated enough to spur new use cases.

FON, a large Wi-Fi sharing community, announced last year that they have 7 million hotspots and the new 5th generation Wi-Fi routers (802.11ac) clock in at data speeds of over 1 Gb/s. Everything from VisualLight, a Wi-Fi enabled light bulb to hotspots for sharing Wi-Fi with strangers has appeared in just the last two years.

The key to successful telco API strategies and freeing voice from telephony

A few weeks ago in association with Ericsson we published the Telco Innovation Toolbox paper. The paper introduces ten economics and strategy frameworks that help operators to accelerate their “digital” strategies, make the right innovation investments and avoid costly mistakes. Previous posts published on our blog explained the economics of telco disruption. Today’s and the following posts focus on how telcos need to respond to remain relevant and discover growth opportunities.

Freeing voice by challenging century-old assumptions

You can download the DOWNLOAD REPORT.

Keys to successful telco API strategies

It is common for telcos to see developers and content providers as a source of direct revenues, or even push for “redistribution of profits” from OTT companies to telcos. These strategies are destined to fail because of fundamental conflicts with developers’ business models.

Ecosystem engineering and the modular telco

Just before the end of 2012 in association with Ericsson we published Telco Innovation Toolbox paper. It introduces ten economics and strategy frameworks that will help operators to accelerate their “digital” strategies, make the right innovation investments and avoid costly mistakes. The first two chapters of the paper were published last week on our blog. Today we are publishing “Ecosystem Engineering” and “The modular telco” chapters.

“Asymmetric business models” and “The true value of innovation and the cost of doing nothing” will follow next week.  The list of chapters can be found here. Full  paper in PDF format can be downloaded DOWNLOAD REPORT.

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Please fill out your details to download Report: Telco Innovation Toolbox (PDF).

*we ask for your email so that we can keep you informed about our future research, according to our privacy policy. You can unsubscribe from our updates at any time.

Having trouble downloading? Email Us!

Please fill out your details to download Report: Telco Innovation Toolbox (PDF).

*we ask for your email so that we can keep you informed about our future research, according to our privacy policy. You can unsubscribe from our updates at any time.

Having trouble downloading? Email Us!