Car makers are now entering unfamiliar territory as some of their latest product innovations have nothing to do with driving. The basis of competition in the automotive industry is rapidly changing. Enter the age of connected cars.
Apps can keep cars in tune with customer’s digital lifestyle expectations: relevant, useful and above all safe. However, today’s experience of connected car apps is in no way comparable to the wealth of applications and innovation that smartphones have sprouted over the past six years. From a 3rd party car app developer’s perspective, the connected car is a minefield. Developers are faced by enormous fragmentation, small addressable markets and high friction in the distribution and monetization of their software.
The car app ecosystem is broken. In many ways it is broken much like mobile app market was in 2008. But there is hope. By leveraging the same strategies that created the smartphone revolution, car apps could be on a the brink of a major breakthrough. Can car makers apply the lessons from the mobile telecom industry to make it happen?
What does it take to develop apps for connected cars? How can car makers learn from telco mistakes when dealing with mobile disruption?