Business and Productivity Apps is a research report that explores the emerging enterprise app market and uncovers untapped opportunities for developers. The report identifies trends and opportunities in the enterprise app market, forecasts developer revenues and estimates the size of the market to 2016.
Most of the publicity and media spotlights currently fall on superstar consumer apps like Angry Birds or Candy Crush Saga and communication apps like WhatsApp, ignoring the enterprise app market. We expect developer interest to rise sharply for enterprise apps as we estimate that more than $28 billion were spent on apps by businesses and professional users in 2013.
The Business and Productivity Apps report explains how bring-your-own policies and the consumerisation of IT are transforming the way professionals and enterprises purchase, distribute and consume mobile software More importantly, the report helps developers understand which revenue models they should use and which platforms they should market in this new landscape.