Developer Economics 2012

...the seminal report on developers, apps and the new mobile economy

June 2012

Developer Economics 2012

...the seminal report on developers, apps and the new mobile economy

June 2012

Welcome to Developer Economics 2012, the third in the report series that set the standard for developer research. This report focuses on five main areas: The redefinition of mobile ecosystems, Developer segmentation, Revenues vs. costs in the mobile economy, App marketing and distribution and Regional supply vs. demand of apps.

Update: We’re currently working on the new Developer Economics report, due January 2013. Sign up to our mailing list to receive word of the report publication

This report is freely available for download thanks to the sponsorship by BlueVia, the new global developer platform from Telefonica that helps developers take apps, web services, and ideas to market.


Our research is based on an online survey of 1,500+ developers from across the globe, as well as 20 qualitative interviews. Our sample was global, including developers not just from North America, Europe and Asia, but also from Africa, Oceania and Latin America.

Here are some of the many insights from the report:

– The average per-app revenue is in the range of $1,200-$3,900 per month, depending on platform
– Irrespective of which platform they primarily use, the majority of developers (57%) plan to adopt Windows Phone
– Tablets are now a mainstream screen for developers: more than 50% of developers are now targeting tablets, with iOS developers most likely (74%) to do so
– North America tops app demand with 41% of developers indicating this is a top-3 download region, irrespective of their region of origin

Interested in more data from the Developer Economics report? Check out our live, interactive visualisations!


The full report is also available in Russian.


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