Developer Economics 2013: The tools report

...developer tools - the foundations of the app economy

January 2013

Developer Economics 2013: The tools report

...developer tools - the foundations of the app economy

January 2013

This is the fourth in the series of Developer Economics reports, our highly acclaimed developer research series. Besides benchmarking developer mindshare, revenue and lead platforms, this report focuses on developer tools, incl. ad-networks, back-end as a service, cross-platform tools, cross-promotion networks, user analytics, and voice services. You can also download the graphs from the report.

Some of the key findings from the report:

  • Android continues to lead mobile developer mindshare, with 72% of developers now developing for the platform, a 4 percentage point increase compared to our 2012 survey. iOS shows a 5 percentage point drop in Mindshare
  • Developers that do not develop for Android or iOS generate, on average, half the revenue of those developers that do
  • iOS emerged as the highest priority platform, with 48% of iOS developers using it as the lead platform among all others. iOS, Android and BlackBerry constitute lead platforms, which are most often used as a main platform among their developers
  • Advertising is now the most popular revenue model for apps, used by 38% of developers in our global sample

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  • Comprehensive and practically useful report for both start-ups and corporations. I've seen reports costing several $'000's without this level of high integrity research methodology.

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