Who will need IoT, anyway? Internet of Things technology has been hyped over the past years as the next big thing. But where is the demand for all this wonderful technology actually going to come from?
The key lesson from the smartphone revolution is that Apple and Google won not by product features, but by creating networks of entrepreneurs. These networks of entrepreneurs unlocked new demand by creating countless of apps and devices that no single company could ever imagine, let alone create on its own. This entrepreneur-driven demand has created a smartphone market that is several times bigger than the pre-iPhone one could ever become. The same will happen in the Internet of Things.
This report tells the story of how developer-entrepreneurs can push the IoT market to unpredicted heights, and how smart IoT ecosystem winners will reap enormous gains by leveraging developer innovations to boost their core business.
Why should you read this report?
- You will see the hidden forces that will separate winners from losers and shape the future of IoT.
- You will learn how to position yourself to benefit from random innovation, while others see it as a risk to be avoided.
- You will learn how to rally external innovators and entrepreneurs to join your platform and how, together, you can find the killer app(s) of IoT.
- You will learn how fostering a community of developers will make you money and make your products stand out in a sea of commodity hardware, connectivity and cloud services.