Mobile Insider is a monthly publication that examines under-the-radar and forward-looking trends in mobile. Each issue focuses on a specific topic distilling the insights in an easy-to-digest 5-page format. The reports offer a fresh and thought-leading perspective on the key mobile industry trends, looking at them through the lens of modern economic and strategic frameworks.
Mobile Insider reports are available for free to VisionMobile clients on publication. Older issues of the reports become available for free download to all interested parties after two months. Click on each issue to download the relevant pdf or read them on our blog
List of publications
M2M Ecosystem Engineering – part 2 – Profit (available soon)
Machine-to-machine (M2M) communication is high on the telco agenda. In this, second part, of the M2M report series we’ll examine how one can benefit maximally from such an M2M ecosystem once it is established
M2M Ecosystem Engineering – part 1 – Growth (available soon)
In this 2-part series on M2M ecosystem engineering, we apply lessons learned from the emergence of app ecosystems that could make M2M both scalable and highly profitable. In the first part we’ll outline the opportunity to turn M2M into a vibrant ecosystem driving exponential growth
The Telco Complement
Telcos are facing asymmetric competition on all three levels of their business: distribution, connectivity and services. Platform and over-the-top players are not out to replace telcos. Instead they use telco services as complements, subsidizing or commoditizing them in order to drive the core OTT business.
The Xiaomi Tribe
Xiaomi, the Chinese handset maker, achieved impressive first year sales in a fierce handset market by innovating in supply chain management, sales channel, batch selling and combining hardware with software, services and accessories.
The MVNO Innovation Factory
In this edition of Mobile Insider, we apply our Telco Toolbox on a common business model, that of the MVNO. We show how MVNOs can be used as marketing innovation vehicles that enable broad exploration of user needs, enabled by telcos as a platform
Under the Floor
Infrastructure vendors – so-called â€˜under the floor’ players – are in good position to capture profits as industry profits migrate away from operators. The managed services that UTF players provide reduces OpEx for operators, but comes at a price: the loss of the ability to innovate
Apple and Samsung’s profit recipe
More than 80% of handset profits are captured by just two companies: Apple and Samsung. Attractive profit margins seem elusive for their competitors. This edition of Mobile Insider looks at the source of profitability in the commoditized mobile phone market. Can Apple and Samsung’s recipe be replicated, or is the handset market heading for a duopoly?
ARM – the Android of Silicon
As mobile device sales start to overshadow PC sales, Intel needs to enter the mobile market to survive. This edition of Mobile Insider looks at why Intel will struggle to compete against the entrenched competition in mobile semiconductors – a horizontal industry organized around the ARM ecosystem. How is ARM disrupting silicon, and which lessons can telcos learn from that?
Web as the new Walled Garden
HTML5 has reached the “peak of inflated expectations” and is now coming up to the “trough of disillusionment”. Pitched as a killer of walled gardens, the reality is that a lot needs to be done before HTML5 can move from an enabling technology to a complete and viable platform
The Future of Voice
How Skype and Twilio are disrupting the market, the new players entering Internet Telephony and what telcos are doing to maintain the status quo
The Kindelization of Tablets – part 2 – Silk
Mobile devices are turned into complements that drive the core online retailing business by increase foot traffic, generating customer insights and expanding shelf space
The Kindelization of Tablets – part 1
How the iPad and the Kindle Fire tablets differentiate themselves from each other (avoiding direct competition) and from other Android tablets
Vision Mobile Research
Analytical reports on emerging solution markets
This is a research report by VisionMobile, in collaboration with Telefonica, exploring HTML5 development and investigating its pros and cons…
The European App Economy is a research report analysing the relative sizes of the app market in the European Union,…
The Enterprise App Developer Atlas is a map of the developer journey, featuring 27 developer tool sectors and 480+ tools,…
Vision Mobile Strategy
The Mechanics of Mobile Business Models is the first-of-its-kind, exclusive workshop designed for executives, managers, entrepreneurs and investors responsible for…
When digital disruption inevitably meets your industry—as it has already for verticals as varied as telecom (Whatsapp), media (Flipboard), hospitality…
M2M is rapidly approaching a tipping point. Lower technological barriers pave the way for new entrants in the market. As…
Vision Mobile Blog
Distilling market noise into market sense
How do developers perceive different platforms and how is their platform choice affected by the type of apps they developed…Continue Reading
HTML5 is perceived as a lower quality platform, mainly because of performance. This comes both as a result of survey…Continue Reading
Why outcome-based segmentation should be the cornerstone of developer outreach strategies. VisionMobile’s Data and Operations Manager, Christina Voskoglou, explains why…Continue Reading