Mobile Megatrends is an annual report that identifies and explains the latest trends in the mobile industry and their future impact. The Megatrends reports draw on the knowledge base from tens of graphs, data points and insights based on VisionMobile research.
This, 5th annual report, focuses on how the mobile industry keeps reinventing itself and presents the fundamental business model changes behind the apps phenomenon, the evolution of mobile ecosystems and the future of HTML5 vs. native.
This report examines five major trends that we expect to shape the future of mobile in the coming years:
- Apps: The Tip of the Iceberg
- Mobile Ecosystems: Don’t Come Late to the Game
- OTT Squared: Messaging Apps are the new Platforms
- Handset Business Reboot: Hardware is the new Distribution
- The Future of HTML5: Beyond the Browser