The European App Economy is a research report analysing the relative sizes of the app market in the European Union, tracking app revenues and jobs generated by the app economy in the EU28. The report also recommends how the European Union can leverage this vibrant economy and help it grow to its full capacity.
[UPDATE: There's a 2014 version of this report - available for download here]
The App Economy began with the launch of the Apple App Store just five years ago. Today the App Economy is a dynamic and expanding sector with several competing stores and platforms, including offerings from Apple, Google, Microsoft, BlackBerry, Amazon and others. Downloads of applications – “apps” – total around 100 billion with nearly 1 million apps available across an increasing number of app stores. The economic impact is significant and growing.
In the EU28 we estimate that the App Economy contributes:
- 794,000 jobs across the whole economy
- 529,000 direct App Economy jobs, 60% of which are developers
- 22% of the global production of app-related products and services comes from the EU
- Revenues of more than €10 billion per annum
This represents only the beginning – further advances in the App Economy are anticipated as a result of increased apps availability and functionality, and improvements in devices and connectivity.