Analytical reports on emerging solution markets and under-the-radar technologies.

Mobile Industry Atlas, All-New 4th Edition

June 2011
from £95.00 (excl. p&p)
Mobile Industry Atlas 4rd Edition

A1 oversize wallchart:
(60x97cm - 24x38in)
Glossy 250gsm paper
1,350+ leading companies
85+ market sectors

PDF format:
single-user licensed or corporate licensed PDF



Your competitive landscape map through the complex world of mobile

The Mobile Industry Atlas is the essential competitive landscape map of the entire mobile industry, available in a A1+ oversize wallchart format.

Now in its 4th edition, the Atlas features 1,350+ leading mobile companies, across 85+ market sectors, from chipsets & handsets to software & services.

The Atlas is the only landscape map of the mobile industry. The unique taxonomy allows you to break down the complexity of mobile in 85+ market sectors and understand who’s competing with whom and who you should partner with.

Atlas Preview 4th edition


Scroll down for a downloadable sample of the Atlas (~16 MB)
screen-formatted, 1:3 scale approx., core value chain shown only


Now with access to our online map!
Introducing the Atlas Interactive (Beta)

Every Mobile Industry Atlas comes with free access to Atlas Interactive (currently in beta).


Atlas Interactive will allow you to:
  • Get regular content updates
  • Zoom into market sectors and individual companies
  • Understand company positioning within the mobile landscape
  • Search across market sectors and companies
  • See new market sectors not in our wallchart edition
VMAtlas Interactive 4th Edition


Currently, the Atlas Interactive is only available as a free beta for customers who purchase the printed version.


Download Atlas sample:

Purchase Options:

Product Description Atlas Interactive beta access Price Purchase
1 wallchart Single A1 oversize wallchart
Glossy 250gsm, 60×97cm paper
1 week £95.00
+ p&p*
2 wallcharts
+ 1 user PDF
Single user PDF (screen res)
2x A1 oversize wallcharts
Glossy 250gsm, 60×97cm paper
until end of beta phase £245.00
+ p&p*
5 wallcharts
+ Corporate PDF
Corporate PDF (screen res)
5x A1 oversize wallcharts
Glossy 250gsm, 60×97cm paper
until end of beta phase £495.00
+ p&p*
5 wallcharts
+ Corporate PDF + free upgrade to v5
4th & 5th Edition bundle
Corporate PDF (print res)
5x A1 oversize wallcharts
Glossy 250gsm, 60×97cm paper
5th Edition shipped when avail.
until end of beta phase £895.00
+ p&p*
 

* a £10.00 flat-rate courier postage cost will be added to the final amount of your purchase. Products shipped with DHL, TNT, UPS or FedEx. Shipping takes 1-5 working days, depending on delivery address. Prices are subject to change. Deliveries outside of the European Union are shipped DDU (Delivery Duty Unpaid) which means that they may be subject to customs charges at the destination country.

Orders are processed between 9.00 and 17.00 GMT, Monday to Friday. The Atlas Interactive activation code is emailed to the purchaser once their order is processed. Please ensure that you provide your telephone number to avoid delays in the shipment of your wallcharts.

To purchase offline or to pay with an invoice please contact us.
For more information, see our store terms and conditions.

Mobile Platforms: The Clash of Ecosystems

November 2011
Clash of Ecosystems

The Clash of Ecosystems is a 60+ page report on everything you need to know about mobile platforms. The report offers a critical analysis of mobile platforms, comparing Android, Bada, BlackBerry OS, BREW, iOS, Symbian, Windows Phone and webOS across ecosystems, positioning and business strategies.

Authored and published by VisionMobile
Part funded by webinos under the EU FP7 ICT program

This research covers a wide range of topics:

  • Key smartphone platform metrics
  • Key trends driving the smartphone market
  • The economic models behind app stores & platforms
  • Development experience for each of the platforms
  • The effect of HTML5 on the mobile industry

Developer Economics 2011

June 2011
Developer Economics 2011

Developer Economics 2011 is the quintessential mobile developer research report. In this second annual report, we explore both what drives developer mindshare, and how brands are fast-forwarding into the world of mobile.

Developer Economics 2011 takes the reader across the entire developer journey, from the shift of mindshare and why "users can buy you love," to how money is made in mobile. It covers the hottest issues in development, from app design and promotion to monetisation and user support.

The report provides an unprecedented range of insights across all the touch-points of mobile app development, from selecting a platform and designing an app to receiving the profits. The full, 60-page report comes complete with more than 14 actual developer testimonials and more than 30 illustrative charts.

Designed and produced by VisionMobile
Sponsored by BlueVia

This research covers a wide range of topics:

  • Which mobile platforms are being adopted or abandoned?
  • Best & worst of 10+ major mobile platforms
  • What are the commercial drivers for each platform?
  • Which go-to-market channels are the fastest and quickest to pay?
  • How much revenue do apps generate?
  • What are the key pain points in the application lifecycle?
  • How are brands' digital strategies moving into mobile apps?

Also see the Developer Economics analysis in our blog.

Open Governance Index

July 2011
Open Governance Index paper

This research report introduces a new way of measuring the openness of open source projects.

The Open Governance Index measures the true openness of eight open source projects - Android, Qt, Symbian, MeeGo, Mozilla, WebKit, Linux and Eclipse - and analyses how governance, and not licenses, tell the full story of a project's openness, across transparency, influence and control.

Authored and published by VisionMobile
Part funded by webinos under the EU FP7 ICT program

The full, 45-page report examines:

  • Open source cultural roots and working upstream vs downstream
  • Open source licenses vs governance models
  • Analysis and classification of governance models
  • In-depth reviews of Android, Qt, Symbian, MeeGo, Mozilla, WebKit, Linux and Eclipse
  • Best practices in creating an open source project

HTML5 and what it means for the mobile industry

June 2011
HTML5 paper

This research report delves into the impact of HTML5 on the mobile industry – and how operators can compete in the Web 3.0 era.

The paper examines the history and evolution of the web, from its humble 1.0 origin to the connected future of Web 3.0. This report identifies the key differences between web pages and apps and discusses the repercussions of a Web 3.0 model to the mobile ecosystem and how mobile operators can leverage on this new paradigm.

Authored and published by VisionMobile

Some of the issues covered in this report:

  • From web 1.0 to the mobile web
  • HTML5 as a technology change
  • The web is dead. Long live web 3.0
  • What the new web means for the mobile industry
  • How to lead in the web 3.0 era

Smart's Netphone: Telco Innnovation in the Software Era

June 2011
Smart's Netphone

Smart’s Netphone is a case study, showcasing the Netphone - a bold attempt by Smart Communications (one of the top-20 MNOs globally) to bring telco services to the mass market. This publication offers unprecedented access behind the scenes of the Netphone project - by taking an insider look at the devices, partners, service plans and roadmap of the project.

The Netphone marks the latest telco attempt at innovating in the era of software, by building on both the telco (WAC) and software (Android) worlds.

Authored and published by VisionMobile
Sponsored by Red Bend Software, a business partner of Smart

Read how Smart’s Netphone offers important lessons for the operator community. First, by focusing on core services (messaging, address book, and mobile money), leaving all other applications to business partners. Second, by using an ‘agile’ development process with three-month develop-learn-fix cycles. Third, by using over-the- air software updates to reach operators' entire base of deployed handsets.

The 100 Million Club

October 2011
The 100 million club

The 100 Million Club is a watchlist tracking the shipments of the largest handset manufacturers and mobile platforms. The current edition of the watchlist tracks shipments up to the end of June 2011.

Researched, authored and published by VisionMobile

The 100 Million Club tracks platform shipments across both the smart and feature phone ecosystems, showcasing eight mobile platforms and 10 handset manufacturers. The H1 2011 edition showcases Android, bada, BlackBerry OS, BREW, iOS, Series 40, Symbian OS, Windows Phone as well as Apple, HTC, Huawei, LG, Motorola, Nokia, RIM, Samsung, Sony Ericsson, ZTE.

Since H1 2011, the 100 Million Club has been reformatted to include only mobile platforms. To get a copy of past editions, showcasing the most pervasive mobile software products, send an email to matos@visionmobile.com

Mobile Megatrends 2011

February 2011
Mobile Megatrends 2011

Now in it's 4th edition, our annual Mobile Megatrends report identifies the major trends in mobile - from the app economy to the future of connected screens.

The report is available as a free download and a 1-day on-site strategy workshop - contact matos@visionmobile.com for details.

Mobile Megatrends 2011 analyses the impact of the software world on the telecoms value chain:
- The DELL-ification of mobile: How the mobile landscape is becoming PC-like
- Software: New era for telecoms and the new rules of innovation
- Experience Ecosystems: The shape of telecoms + internet convergence
- Apps are the new web: Apps as the new information paradigm for web 3.0
- Open & closed: Use of open + closed strategies to commoditise + protect
- Developers, developers: The engine behind telecoms innovation
- Communities: the new currency for differentiation of handsets & services
- Why carriers are stuck in the telecoms age and how they can compete

For an in-depth analysis of the driving forces of this year's trends contact matos@visionmobile.com for a 1-day workshop.

Active Idle Screen 2009-2011: Who will own the screen?

July 2009
21 pages
Active Idle Screen 2009-2011: Who Will Own the Screen?

The active idle screen (aka home screen or phone top) is the synonym of zero-click distance. It is the most premium real-estate on the handset for service delivery and promotion. In this report we review the solutions which offer zero-click access to services, information and promotion on the handset idle screen.
The market of idle screen solutions has grown considerably; in 2002-2006 it was kick-started by active idle screen (AIS) vendors and tier-1 operators; in 2007-2009 it has been capitalised by Apple, HTC, Samsung, LG, Samsung and increasingly Nokia, Android and Windows Mobile; In 2010-2011 it will be elevated into precious real-estate divided between the handset OEM, operator and service providers.

Published by VisionMobile
as part of the Mobile Industry Atlas

The ownership of the idle screen will become as elementary as customer ownership; as ubiquitous as handset branding; and as important a monetisation tool as handset accessories. In this report we examine the market trends and opportunities that will determine the billion-unit question: who will own the screen?

Buy as a printed report from Lulu.com

GPLv2 vs GPLv3: The Two Seminal Licenses, Their Roots, Consequences and Repercussions

September 2007
18 pages
GPLv2 vs GPLv3: The Two Seminal Licenses, Their Roots, Consequences and Repercussions

As of 2007, open source software is being used by almost 200,000 software projects, including rapidly growing use in consumer electronics and mobile phones. The vast majority of open source projects are licensed under the GPLv2, a highly influential license whose interpretation has been intensely debated.

Independent research paper
Authored and published by VisionMobile

This paper analyses the underpinnings of open source culture that are embodied in GPLv2, dissects the terms and examines the basis of debates. The paper further examines the new terms and differences introduced by the new GPLv3 license and assesses the probable impact of GPLv3 on the software market in general and the mobile industry in particular.

Mobile Software Management: Advances and Opportunities in Service Delivery

July 2007
29 pages
Mobile Software Management: Advances and Opportunities in Service Delivery

This report presents the advancements in the Mobile Software Management (MSM) market and the opportunities emerging for mobile operators, handset manufacturers and service providers in delivering services at any and every stage in the handset lifetime. The report unveils significant cost savings and revenue streams available to operators and handset manufacturers by using Mobile Software Management (MSM) to overcome many of the commercial challenges in handset software development and service delivery today.

Based on interviews with 20+ companies in the mobile space, the report reviews 8 vendor solutions, 11 software management technologies, and 3 operator cases, and concludes with highlighting the winners and losers in the market. Reviews include Gemalto, HP (Bitfone), InnoPath, Mformation, Nokia S60, Open-Plug, Qualcomm BREW and Red Bend Software.

Independent research paper sponsored by Red Bend
Authored and published by VisionMobile

This independently researched and authored report has been sponsored by Red Bend Software to raise market awareness of the mobile software management market.