Mobile Innovation Economics

"Mobile Innovation Economics" is an executive seminar that delivers a 360°-view on how the telecoms industry is being disrupted by over-the-top players.

"Mobile Innovation Economics" provides an in-depth analysis of the economics of mobile apps and platforms, business models, agendas and strategies of leading over-the-top players (Apple, Google, Facebook, Amazon, startups) and app store economics. This seminar also examines the entire developer ecosystem and how to leverage developers as leaders of innovation, API strategies, the impact of HTML5 and web applications on the game of ecosystems and the role of openness as a competitive strategy.

The full agenda includes

• Mobile ecosystem trends
• Winners and losers in the handset value chain
• The clash of Internet and telco business models
• The Android economics
• Smartphone platform competitive landscape
• App store economics
• The app phenomenon
• App developer ecosystem
• HTML5 and the true impact of web apps
• Openness as a business strategy
• Telco strategies in the OTT age

The Open Source Chessboard

The “Open Source Chessboard” is a full-day training course on the economics and competitive landscape of mobile open source.

This course, led by two seasoned analysts, will guide you through the maze of mobile open source: business models, licenses & patents, governance models & control points, community cultures, operating systems & application environments, standards initiatives and more.

Agenda
- The Economics of Open: licensing fundamentals, cultural roots, open source communities, governance models, control points, organizational models, econometrics & more.

- The competitive landscape of mobile open source: key players & projects, including Symbian, Qt, WebKit, Android, LiMo, MeeGo, WAC.

- Formulating a strategy in an open source world: company roles, supply chain, strategic alliances, how to choose a licensing scheme & do’s and don’ts of open source projects.

To set up your workshop, send an email to matos@visionmobile.com

The Android Game Plan

The “Android Game Plan” is a three-hour training course that deconstructs Android’s mobile strategy. It will help you understand Google’s hidden control mechanisms, the long-term agenda and how to chart your strategy in an Android world.

This course, led by mobile industry experts, analyses the dynamics behind the Open Handset Alliance, explains the private vs public codelines, the way Google interacts with key partners, the many developer challenges with Android Market and the consequences of Android’s meteoric rise to the rest of the market.

Agenda
Ecosystem motivations and the dynamics of power of the Open Handset Alliance, types of Android projects and the evolution of Android dynamics. The hidden Google control points and threats & opportunities in the Android ecosystem.

To set up your workshop, send an email to matos@visionmobile.com

Mobile Megatrends

Our annual Mobile Megatrends report analyses the major trends in the mobile industry and the future of connected screens - from the app phenomenon and developer economics to OEM monetisation and virtual goods. The 4th edition of Mobile Megatrends is themed around how software is fundamentally changing the telecoms value chain.

The full report is available for a free download and a 1-day on-site strategy workshop (contact matos@visionmobile.com for more details).

Mobile Megatrends 2011 analyses the impact of the software world on the telecoms value chain:
- The DELL-ification of mobile: How the mobile landscape is becoming PC-like
- Software: New era for telecoms and the new rules of innovation
- Experience Ecosystems: The shape of telecoms + internet convergence
- Apps are the new web: Apps as the new information paradigm for web 3.0
- Open & closed: Use of open + closed strategies to commoditise + protect
- Developers, developers: The engine behind telecoms innovation
- Communities: the new currency for differentiation of handsets & services
- Why carriers are stuck in the telecoms age and how they can compete

To set up your workshop, send an email to matos@visionmobile.com

Developer Outreach

Developers are fast becoming the de-facto engine for innovation in the mobile industry. But how can you approach the right influencers using the right language?

We have a long experience of understanding, communicating and interacting with developer communities. We have also conducted numerous developer research programs, including our now-famous Developer Economics research series. Our contacts in the developer world span across leading influencers, bloggers and top developer houses, from iOS and Android to MeeGo and Qt, and from Australia to Zambia.

What we do:

• Track key influencers and bloggers, across multiple mobile platforms
• Pinpoint leading communities across platforms, from Facebook groups and Meetups to specialised forums
• Translate marketing plans and strategies into a language that resonates with developers
• Identify key messages relevant to your actual developer audience, based on a deep understanding of developer segmentation.

Developer Segmentation

Developer segmentation is becoming a critical issue for companies across the mobile industry, much like consumer segmentation is now business-as-usual in the media and retail world.

Today you need to have a sophisticated understanding of how to position your strategy across the landscape of developer segments – across hobbyists, indie developers, commissioned pros, brands developing B2C apps, system integrators targeting B2B apps, investors funding mobile development and the 1,000s of start-ups pioneering app innovation.

What we do:

• Tailor our VisionMobile developer segmentation model to your strategy parameters
• Fine-tune your developer strategy based on our developer segmentation model, fed with historical data from your targeted communities
• Identify how commercial drivers, developer demographics and nuances vary across developer segments
• Identify opportunities for differentiation within each segment

CEO Trendswatch

The mobile industry is a dynamic and fluid environment, where today’s partners are tomorrow’s competitors. Everyday events, from legal disputes to M&As, can restructure the industry landscape brick-by-brick, rendering entire markets obsolete or creating a lucrative new growth market.

As both analysts and strategists specializing in mobile market trends (see our Mobile Megatrends series), we track, and advise CEOs on market trends that stand to impact a company.

What we do:

• Help company executives understand the implications of the market changes through research notes
• An assigned analyst/strategist will be available on 2 days notice to discuss the latest market trends with your executive team
• Available as a monthly retainer service