Vanessa Measom

Getting users to pay for things remains the biggest challenge for the app developer

Getting users to pay for things remains the biggest challenge for the app developer

More than half of mobile developers are living in “app poverty”: making less than $500 a month from their apps. We’ve produced an infographic which looks at insights such as this from The Evolving State of Mobile Commerce, a report published by VisionMobile in collaboration with Braintree.

Continue Reading
Bill Ray

Whatever happened to Operator Billing?

Whatever happened to Operator Billing?

In 2003 Europe’s mobile operators launched Simpay, promising to let us buy flowers and concert tickets across Europe, with the price added to our mobile-phone bill. By 2005 that had morphed into PayForIt, for UK operators only but with similar aspirations, and a similar lack of success. A decade later, mobile network operators are still being cut out of the payment loop, but not for lack of trying.

Continue Reading
Mark Wilcox

Android First is the New Normal

Android First is the New Normal

The mobile platform landscape was fairly stable for more than two years. Having both won the platform wars, Android and iOS seemed quite settled into their market positions. Android selling the most units in every market, but with iOS taking a dominant share of the lucrative high-end. Similarly, Android’s greater developer mindshare was always counterbalanced by iOS developers making the most revenue, and iOS being the primary platform for more full-time professionals.

Continue Reading
Bill Ray

Why are mobile developers so obsessed with advertising?

Why are mobile developers so obsessed with advertising?

Advertising is used as a revenue stream by 38% of mobile app developers, far higher than any other source, but the majority of developers chasing the advertising dollar aren’t making much money, so what kind of developer persists in embedding adverts when the real money is elsewhere?

Continue Reading
Mark Wilcox

What gets desktop developers out of bed in the morning?

What gets desktop developers out of bed in the morning?

Despite all the hype around the death of the PC and the enormous amount of media attention focused on mobile, cloud and IoT, the humble desktop is still the biggest part of the developer economy. There are more professional developers working on desktop applications than any other sector.

Continue Reading
©2016 VisionMobile Ltd