Mark Boyd

Developer Program Metrics: How Intuit Measures Developer Success

Developer Program Metrics: How Intuit Measures Developer Success

Ketan Kittur, Director of Product Management and Partner Integrations at Intuit, believes it is now time to get more sophisticated about how they measure the network effects of their platform. “The two-sided value of our platform is critical. We want to be serious about measuring retention and quality, so that we can give our customers the best experience and outcomes for running their business. We also want to understand the value these integrations are bringing to our product,” Kittur says.

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Mark Boyd

Developer Program Metrics: How Intel Measures Developer Satisfaction.

Developer Program Metrics: How Intel Measures Developer Satisfaction.

Scott Apeland oversees developer relations at Intel and has recently launched a whole new developer program aimed at encouraging developers to build new products with their artificial intelligence and machine learning tools. We spoke to Scott about how he identified which developers to target and how he is tracking the effectiveness of their developer program. Intel hosts one of the largest developer programs in the world, with over 20 million active developers visiting their platform and making use of their APIs in projects and products.

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Mark Boyd

[Infographic] How to design a growth strategy for your app.

[Infographic] How to design a growth strategy for your app.

When devs create apps, it feels like that is the project. But once an app is built and released on an app store, it becomes obvious: creating the app was just the start of the journey.

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Mark Boyd

Cloud PaaS tools: this is how developers use them.

Cloud PaaS tools: this is how developers use them.

Given the diversity of reasons why developers are using PaaS, the best solution is rarely obvious. Overall, technical support, ease-of-use and availability of developer tools were often more important than price for developers choosing a PaaS solution, but the logic behind the decisions isn’t always so easily identified.

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Mark Boyd

Developer Personas as a Revenue Growth Tool

Developer Personas as a Revenue Growth Tool

Nike, Adidas and Under Armour have digitally opened up their fitness and athletics products. McCormick Foods and Campbells Soup have released flavor profile data. Walgreens digitized their photo printing and prescription filling order services. Philips released programmable lightbulbs. Edmunds transformed from a car classifieds site to a digital sales inventory and vehicle information service.

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