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Recent posts

    Developer Marketing Guide: Selling It Softly

    Jo Stichbury · November 01, 2018

    Read the story behind launching our first book “Developer Marketing: The Essential Guide”. It’s a toolbox of knowledge and practical understanding. Topics covered include: running successful developer events, building and maintaining a solid community of developers, how to get the most out of email marketing, how to nurture IoT / hardware developers, how to encourage experts in your community to advocate for you, and how to create a mindset for content marketing in your organization.

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    Developer program metrics – how do you measure RoI?

    Andreas Constantinou · November 01, 2018

    In September 2018 we ran our third Future Developer Summit in Menlo Park, California. It was an unprecedented success, bringing in a net promoter score of 80. We hosted 60+ leaders in developer marketing and relations, hand-picked at Director level and up, from nearly 40 companies, from Amazon and Arm to Salesforce and Samsung. They gathered to debate best practices in developer marketing, learn, and design better developer strategies.

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    Developer Marketing Leaders Are Back for the Future Developer Summit 2018

    Miljana Mitic · September 07, 2018

    Future Developer Summit is back September 13, Menlo Park, CA, bringing together 60+ VP & director-level champions of developer marketing in an intimate invite-only setting to share knowledge, celebrate innovative thinking and discuss the course for the future.

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    Under the Hood of Developer Marketing: Microsoft’s Jeff Sandquist

    James Parton · May 21, 2018

    Developer Marketing – what is it, why is it important, how to develop it successfully? We’ve interviewed Jeff Sandquist, General Manager on the Cloud and Enterprise Team at Microsoft, to share with us his experiences. This interview is part of our Under the Hood of Developer Marketing series where we ask leading practitioners what Developer Marketing and Developer relations mean to them, what they do to make it happen, and how they measure success.

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