Apple

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Stijn Schuermans

The 3 key Apple Watch features that nobody talks about. Yet.

The 3 key Apple Watch features that nobody talks about. Yet.

If Apple wants to create a new, large product category out of smart watches, it must empower developers to discover new uses.

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Stijn Schuermans

The trillion dollar choice for car makers: control or cooperate?

The trillion dollar choice for car makers: control or cooperate?

Will the car become little more than a smartphone accessory on wheels? This question is highly relevant after the recent CarPlay and Android Auto announcements. Car makers face a choice that could well determine their success for many years to come: keep tight control over the in-car experience, or cooperate with Apple and Google and benefit from the immense value that they have created. But do car makers have a choice at all?

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Stijn Schuermans

Who will be the iOS and Android of IoT?

Who will be the iOS and Android of IoT?

Put together, the announcements at Google I/O and from Apple, Samsung, Nest, Quirky and others in the past weeks paint a crystal clear picture of where the future of the Internet of Things is heading. Our latest report on the topic gives you the right tools to separate winners from losers in the IoT race. In this post, we line up the candidates in smart homes, smart cars and health.

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Stijn Schuermans

iOS 8 - Apple’s Hidden Agenda

iOS 8 - Apple’s Hidden Agenda

It’s abundantly clear from WWDC announcements that Apple is working hard to lock users into the system by combining devices into one seamless experience (PC, mobile, tablet, home, wearables). What many people might not realise is that Apple is fighting just as hard to lock in developers.

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Michael Vakulenko

To understand Beats you need to understand Lady Gaga

To understand Beats you need to understand Lady Gaga

The news are finally out —  Apple is buying Beats for 3 Billion Dollars. Headphone sales? Music streaming service? Wearables? Music label deals? None of the current Beats products look as a credible reason for a deal of that size. Something much bigger is going on. It is not about what Beats is today, but about what Beats can become in the future.

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