Mark Wilcox

Android First is the New Normal

Android First is the New Normal

The mobile platform landscape was fairly stable for more than two years. Having both won the platform wars, Android and iOS seemed quite settled into their market positions. Android selling the most units in every market, but with iOS taking a dominant share of the lucrative high-end. Similarly, Android’s greater developer mindshare was always counterbalanced by iOS developers making the most revenue, and iOS being the primary platform for more full-time professionals.

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Mark Wilcox

What gets desktop developers out of bed in the morning?

What gets desktop developers out of bed in the morning?

Despite all the hype around the death of the PC and the enormous amount of media attention focused on mobile, cloud and IoT, the humble desktop is still the biggest part of the developer economy. There are more professional developers working on desktop applications than any other sector.

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Mark Boyd

Developer Personas as a Revenue Growth Tool

Developer Personas as a Revenue Growth Tool

Nike, Adidas and Under Armour have digitally opened up their fitness and athletics products. McCormick Foods and Campbells Soup have released flavor profile data. Walgreens digitized their photo printing and prescription filling order services. Philips released programmable lightbulbs. Edmunds transformed from a car classifieds site to a digital sales inventory and vehicle information service.

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Stijn Schuermans

Six key trends in the IoT developer economy for 2016

Six key trends in the IoT developer economy for 2016

[Every company should master developer ecosystem skills. IoT Megatrends 2016 sheds light on the state of the art in the IoT developer economy, distilling the major data points and insights from our research into six important trends in IoT.]

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Stijn Schuermans

Everyone will be a developer

Everyone will be a developer

We continue with a fourth and final installment of insights from our most recent publication, IoT Developer Megatrends – a short publication on the most important trends for IoT.

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