Vanessa Measom

Getting users to pay for things remains the biggest challenge for the app developer

Getting users to pay for things remains the biggest challenge for the app developer

More than half of mobile developers are living in “app poverty”: making less than $500 a month from their apps. We’ve produced an infographic which looks at insights such as this from The Evolving State of Mobile Commerce, a report published by VisionMobile in collaboration with Braintree.

Continue Reading
Bill Ray

Whatever happened to Operator Billing?

Whatever happened to Operator Billing?

In 2003 Europe’s mobile operators launched Simpay, promising to let us buy flowers and concert tickets across Europe, with the price added to our mobile-phone bill. By 2005 that had morphed into PayForIt, for UK operators only but with similar aspirations, and a similar lack of success. A decade later, mobile network operators are still being cut out of the payment loop, but not for lack of trying.

Continue Reading
Andreas Pappas

The UK App Economy 2014

The UK App Economy 2014

The UK has been quick in adopting smartphones, tablets and apps with smartphone penetration expected to reach 74% by the end of 2014. But beyond the benefits that one can derive from using apps, there are potentially much bigger benefits in creating apps, or creating an app industry for that matter.

Continue Reading
Andreas Pappas

Which apps make money?

Which apps make money?

Continue Reading
Elizabetta Camilleri

Fashion Tech: how retailers are accelerating the app phenomenon

Fashion Tech: how retailers are accelerating the app phenomenon

Continue Reading
©2016 VisionMobile Ltd