How and Where to Reach AR/VR Developers
Augmented and Virtual Reality are the most promising candidates for the next major computing platform. However, they are early stage markets that have not really begun to break through to mainstream adoption. Although there has been a wave of recent developer activity, much of it is at the casual interest stage - many developers see the future potential and want to get ahead of the curve, but they’re not betting their careers on it yet. The serious enthusiasts and early adopters are out there too, working to make the future potential a reality. Reaching both types of developer is important for platform and tool vendors, although they may require different approaches and messaging.
How and where to reach IoT developers
In this report, based on the 11th edition Developer Economics survey reaching 2,600+ IoT developers, we look at which information sources are on the rise. We break down the popularity of these sources by how developers are involved in IoT, their psychographic segments, and their professional background. We focus in particular on communities of IoT developers - a key source of information sharing and peer-to-peer influence.
How and where to reach mobile developers
We asked 7,892 mobile developers how they get information about mobile development. Follow-up questions dive deeper into the specific Q&A and community sites they visit, and which conferences they attend. Delving deeper into the characteristics of developers, the report identifies several niches which savvy marketeers can target as they craft their outreach.
IoT Developer Landscape
It is clear that software - and therefore software developers - play a key role in shaping IoT products and ultimately the IoT market. The value of the Internet of Things is not in the devices or the connections, but in what software allows you to do with data that was never so abundant. Understanding IoT developers - their needs, their challenges, and the context in which they operate - is more important than ever for ambitious technology companies that want to reap the gains of vibrant communities of co-creators. With this report, we hope to provide a solid, data-rich contribution to that understanding.
Machine Learning & Data Science Landscape
In this report we explore the core of the new ecosystem that is emerging: data scientists and machine learning developers. Based on the experiences of 2,280 data scientists and machine learning developers from 145 countries we explore how they are involved in machine learning, their goals, the technologies they use, the challenges they face and if and how they attempt to monetise machine learning.
Augmented & Virtual Reality Developer Landscape
Augmented Reality (AR) and Virtual Reality (VR) had a lot of hype in 2016. There’s excitement because low cost smartphone components have made both technologies feasible for the mass market, although there is not yet a viable consumer market for apps and content. While hardware platforms for both technologies have made great strides forward, they are not yet really ready for the mass market. However, the potential for AR and VR are clear to many, including large numbers of developers that want to explore the possibilities and position themselves to profit from a future wave of growth.